14Feb/080
Government Money……. for vacations?
Government cash will be coming into many homes of your target guests in the next few weeks. Tax refunds and the government stimulus package.
Will you remind them that this is a great time to book a vacation? You should.
This is 'found money' for most people and they feel that this money should go towards something that they have earned. Not another necessity. So send them a reminder how lovely their last stay with you was. Let them know what an adventure it will be to come to your destination this spring, summer, winter.
Lets not let them spend the money on silly things like video games, clothes, or, heaven forbid, investments.
Ralf
