9 out of 10 travel buyers say travel-related podcasts, online video influence their purchases
Interesting report coming out from PhoCusWright about online travel purchasing. Check out the report at: The PhoCusWright Consumer Travel Trends Survey Tenth Edition
It examines the growing influence of rich content and social media—including podcasts or live online video and traveler-generated reviews from within and outside of one's social network—in determining where leisure travel will be purchased online.
Online Video and Reviews Critical to Influencing Method of Purchase
Positive influence of features in determining where leisure travel will be purchased online
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