Archive for June, 2008

Economy got your vacation rental empty?

Monday, June 30th, 2008

I ran across an article today that talked about the lack of vacation home renters on the North Carolina coast.

Read full article here.  Vacation Home Investors Struggling to Find Renters

The focus of the article is that the traffic is down from a record 2007 performance and that lowering prices from $5500 to $4950 is not making a big difference.  (personal note – the family paying $5500 for a week will probably not be very price elastic – so 10% is not going to tap into a new class of vacationers and make a meaningful different – my opinion).

Alarmist article?  Maybe a bit.  But an important point is that the vacation property managers that I have seen maintain occupancy and success are proactively marketing themselves and thinking of new and creative ways to differentiate themselves.  This could be via a Niche Marketing Campaign (listen to a recent webinar on the topic) or simply by focusing on bringing shoppers to their website and offering a pleasant shopping experience that is conducive to high conversions by lookers into bookers.

I firmly believe that the vacationers are out there.  But they are looking for extra value.  Value, not cheap.  Value can be created in two ways:  (1) lower the price, (2) make it more important, applicable, personalized etc. to the shopper.  The latter is a better choice and worth an investment.

 Ralf
LiveRez.com

Surviving the July 4th Vacation Rental Rush

Friday, June 27th, 2008

Last week I had the opportunity to be interviewed by the local news team before I raced the Coeur D’Alene Ironman.  The reporter asked me about my feelings on the swim.  The swim is a mad-dash of 2,300 people running off the beach into the water.  2,300 people – that is a lot of arms and legs flinging about.  The most important thing to remember in this situation is to remember to breathe and not let the people around you set the pace for you.  Stick to your own pace and what works for you.  Link to the interview:  Iromman Ralf VonSosen talks to KREM 2 News – Yahoo! News

That made me think of the 4th of July weekend for the vacation rental manager around the country bracing for the mad-rush of vacationers.  Success here is also defined by a solid plan and by sticking to what you, as a property manager, knows works for you.  Do not let others dictate the pace for you, but execute with your team just as you have practices and planned.  Ensure you have a vacation rental software system that will provide you the visibility into guests, issues, and reservations.  The empowerment of that visibility will allow you to make fast decisions and therefore act quickly.

Ralf

LiveRez.com

LiveRez Growth Mentioned in Idaho Buisness Journal

Wednesday, June 25th, 2008

Looks like the press is taking notice of our success here at LiveRez.  It is exciting for us to see continued momentum and especially to see our customers having positive things to say about us.  Cyndi is always gracious and great business partner.  her vacation rental has been growing – check it out at www.valetvacationrentals.com

Check out the full article at the following link:  Idaho Business Journal – LiveRez Leading Vacation Rental Software

The point I really wanted to make with Zach, the reporter, is that this very fragmented vacation rental industry has been under-served by software solutions when compared to the general Ecommerce retail industry.  Our goal at LiveRez is to address this issue and provide vacation rental managers with the solutions and partnership they deserve to help us all grow this industry to new heights.

Ralf
LiveRez.com

Ironman on Vacation – Remembering why hotels are so Blah…

Tuesday, June 24th, 2008

I had the wonderful opportunity to travel to northern Idaho last weekend and participate in the Coeur D’Alene Ironman.  My wife and I made a trip of it and celebrated our 15 year wedding anniversary as well.  Yes, she is a great sport for allowing me to make a race weekend an anniversary weekend.

Since we decided on short-notice that we could leave our 4 kids with a reliable home-for-the-summer college student, we made reservations at a nice hotel in the area.  It is a professional, clean, friendly, and convenient hotel.  Very nice -we both liked it a lot.  But, it lacked the character and the wonderful independence you feel in a vacation rental.  It was difficult to hang-out and take a nap, I had to escape to the gym to watch TV when my wife wanted to sleep, I was limited on options in my snack (I like to eat and snack a lit before and after the race), and so on.

It was a reaffirmation to me what a great value and experience we bring to vacationers.  I love vacation rentals.  And I love the fact that as an industry we are doing more and more to help others discover and love vacation rentals as well.

BTW:  the race was long, and grueling, and long, and wonderful, and long.  It is difficult to find experiences that allow you to meet so many great people with a common goal.  That is always my favorite part – the many people you meet.

Ralf
LiveRez.com

SEO Test Your Vacation Home Rental Site Today

Thursday, June 19th, 2008

I just found a great new tool.  www.spidertest.com

This tool allows you to enter your website and get a complete listing of how the search engine spiders see your website.  It itemizes out what features of your site may not be friendly or read at all by the spiders.  It also provides information about how often certain key terms appear on your site.

Look at these results very carefully and tune your website updates to make improvements.  Remember that SEO improvements do not show up immediately but require a few weeks and months to translate into measurable results.

Some Vacation Rentals Benefit From High Gas Prices

Wednesday, June 18th, 2008

My point exactly about the ’staycations’!  See an article published today about the vacation rental market in Ontario, Canada.

Rising gas prices heighten interest in Ontario cottage rentals

Many Ontario families may remember the summer of 2008 as the time their vacation habits changed.

With overseas travel and long distance car trips sidelined by soaring gas prices and airline fuel surcharges, some families have opted to economize their holiday budget by traveling shorter distances from home and staying at one destination in Ontario instead of driving cross-country or heading south to the States.

Evidence of this trend is showing up strongly in Muskoka, historically one of Ontario’s most popular vacation areas, where bookings for rentals started arriving at local cottage rental companies in December and just kept coming.

Sheila Givens, owner of Cottages on the Web in Huntsville, says her business is up about 20 percent over last year and shows no sign of slowing down.

“The cottage rental business is definitely better this year,” says Givens, who has seen the demand for private cottage rentals grow since buying the online business in 1997. “We’ve had a lot of people calling to come up here, and calling earlier than in previous years. One benefit of renting a cottage has always been variety – you are not stuck with one cottage, lake or town every year. Your vacation is part travel and part cottaging because you can explore a new area. But this year, renting a cottage in Muskoka or in other parts of the province means you can be at the lake in a few hours and use less than a tank of gas to get there.”

Givens notes cottage rentals also keep family vacation expenses low because renters can choose to stay near towns and attractions, meaning fuel consumption is kept to a minimum.

Ralf
www.liverez.com

Creative Marketing of Your Vacation Rental – also Old-School Postcards

Tuesday, June 17th, 2008

Tomorrow I am hosting a webinar.  A service we offer for free to complement our vacation rental software.  There is still time to register:  https://www2.gotomeeting.com/register/814370442

As I was preparing for the webinar I tried to pull together some of the most creative and also cost-effective marketing techniques that I have used, or seen used successfully in the vacation rental industry.

One of the tools I have started using recently is www.expresscopy.comfor postcards to various segments of the vacation rental market.  Expresscopy is a soup-to-nuts, all you need for a postcard campaign and very affordable.  I did not find anyone that was as cost-effective.  Since they allow me to import any pdf postcard I want, I have no limitations on the type or design of the cards.

This is one of the tools and techniques I address in my webinar “Niche Marketing – on a budget”.

Ralf
www.LiveRez.com

“While It Allows The Security Screeners … To Clearly See The Passenger’s Sexual Organs…The Passenger’s Face Is Blurred…”

Thursday, June 12th, 2008

That is quote only the TSA can get away with.  What do you think?  The Staycations I wrote about yesterday just got a gigantic boost.

 Security scanners which can see through passengers’ clothing and reveal details of their body underneath are being installed in 10 US airports, the US Transportation Security Administration said Tuesday.

A random selection of travellers getting ready to board airplanes in Washington, New York’s Kennedy, Los Angeles and other key hubs will be shut in the glass booths while a three-dimensional image is made of their body beneath their clothes.    TSA foresees 30 of the machines installed across the country by the end of 2008.

Do not rush to judgement though.  TSA says that ”Passengers are not obliged to accept the new machines.  They can choose between the body imaging and the pat-down.”

Well, at least we have options.  For the full article click here.

Staycations – perfect opportunity for vacation home rentals

Wednesday, June 11th, 2008

Family vacation time all over the US.  Lets head out on the road……..Ohh energy prices reached another record.  Plane fares are out of reach for families traveling together, and the old family wagon, high-tech or not, is going to require a second mortgage to make the long trip.

BUT, if the family does not get away they are liable to drive each other absolutely crazy.  At best.  So what are the options – day-trips to the local zoo, museum, and regional park.  Not quite enough to take the edge off.  A bit more is needed.

That is where the new Staycation comes in.  It is an ‘at home’ or ’local’ (within say 100-200 miles) vacation that does not break the bank to get to.  I am firm believer pishing the staycation out of the home.  This provides that change of scenery, new attractions & activities, as well as space for the family to spread out.  Space to spread out?  Not in a hotel room!

That is where the opportunity for vacation home rentals comes in.  Many vacation home rentals are located in areas which make them perfect for staycations, and the house makes the stay easy on the budget, as well as the nerves for the guests.

I suggest that we explore our local areas and nearby cities for the 2008 staycation crowd.  Adapt your website and search engine marketign to this group.  They are out there.  Intensely trying to figure out how to take that family trip without breaking the bank with travel costs. 

Ralf

www.liverez.com

Find Out What Your Competitor is Doing in Google SEO & PPC?

Monday, June 9th, 2008

http://www.keywordspy.com

This tool is a must have for your online vacation rental marketing and online booking efforts.  Keyword Spy will will show you exactly which keywords your competitors are bidding on in Google AdWords and how much they are spending.  It will also help you learn which worked work well for different players in certain parts of the country.  Helping you to design a more effective PPC strategy.

For example, enter the phrase “sun valley vacation rentals” and discovered who is bidding and who is coming up naturally.  When you click on a website name, it will show you what words they come up for.  The first 10 search results are free and a great source of some base info.

http://www.keywordspy.com 

This is a must-know reconnaissance tool for Internet search engine marketers.