Partnerships in the Vacation Home Rental Industry
One of the things we are passionate about here at LiveRez is the partnership we have with property managers. We call it a partnership, not a customer relationship.
Why the difference? Because we believe that the property managers are our partners in meeting the needs of the traveler. The traveler is the customer. The traveler is the one who pays the thousands of dollars for a vacation experience that the property manager, the property owner, and all their partners provide. So here at LiveRez, we dismiss the old-fashioned supplier-customer paradigm for a new partnership where we collaborate with property managers to to create the best shopping, booking, preparation, and vacationing experience.
This partnership paradigm is a principle I have also observed to pay dividends between property managers and owners. Treating owners as customers is nice and appropriate, but how much more effective that relationship becomes when the property managers and owners collaborate as partners to create the best experience for travelers.
Our industry continues to evolve and make great strides. I believe we are seeing the emergence of the next growth phase fro vacation rental homes as the industry collaborates in organizations such as VRMA, Discover Vacation Homes, and the Vacation Home Expo.
Ralf
LiveRez.com
Travel 2.0 – another perspective on what it means for vacation rentals
This is an interesting post that was targeted at hotels, but it very relevant to the vacation rental industry. It speaks to the new paradigm of how vacation rental property managers interact with travelers, and how travelers are expected to interact with vacation rental property managers.
Read the post: Travel 2.0 and what it means to hotels
An interesting perspective/comment made to the article has to do with time allocation. Doing all the Web 2.0 stuff is cool, fun, and good for business. But, it also takes time. Time that is spent away from other tasks. So when jumping into the Web 2.0 activities, be careful to take a close look at the amount of time spent on those efforts and what it means in terms of time not spent on other activities.
Ralf
LiveRez.com
Vacation Home Rental in Connecticut – my personal experience
This is a story impossible to tell without dating myself. Well, here go's, my wife and I went to our 20-year high school reunion in Madision CT. We are high school sweethearts. That made the reunion fun because we both knew the same people. Avoiding the awkward spouse-moments where all the spouses make small-talk amongst themselves while the alumni exchange old stories and catch up.
Wendy, my wife, and I chose to stay at a small vacation home rental in town. It was a quaint cottage with just enough of the amenities of home to make it so much better than staying at a hotel. It reminded me how much more enjoyable a vacation rental is than a hotel:
- Like home, not sterile - feel like I am in CT, not just another generic hotel
- Sit outside our cottage to eat healthy breakfasts and snacks
- Complimentary bicycles available to cruise around town
- Windows on all four sides of the cottage
- Family room to watch the Tour de France while Wendy sleeps
In short, we had a wonderful trip. It was fun to learn how we can meet someone for the first time in 18 years, and have all kinds of topics to discuss besides high school. It was also amazing to see some folks who have never moved on after high school.
Ralf
www.LiveRez.com
Great Picture For Great Vacation Rental Bookings Results
Too often I run across vacation rental that have, shall I say, less flattering pictures than possible. The ability to showcase the vacation homes is a great asset to online vacation rental marketing and provides the ability to really convey the 'feel' of the vacation home. Most vacation rental software also allows you to easily embed pictures into your property descriptions.
I adapted an article I found on www.digicamhelp.com to the vacation rental industry. Hopefully you will find some interesting and helpful info.
The digital camera is an essential tool for vacation rental managers who regularly take photos of their vacation rental property. Whether a professional or not, the importance of taking well-composed and exposed photos of vacation property cannot be overstated. Using a few tried and true techniques can produce near-professional looking images without the need of buying expensive equipment.
Wide angle lens for vacation rental property photography
While a wide angle lens isn't required for taking photos of real estate, it is certainly a plus. Cameras and lenses with wide angle capability capture more of a scene than a normal lens.Not only can a larger area of the scene be photographed with a wide angle lens, but wide angle allows you to stand closer to the main subject. As a result, it's often possible to take photos free from unwanted objects in the foreground such as trees and poles. If you haven't purchased a digital camera, consider one with a 28mm (35mm equivalent) lens. Or check if the one you already own accepts a wide angle converter lens.?
Composing vacation rental property photos
Make a habit of checking the composition in the viewfinder or on the LCD before taking a photo. There are no hard and fast rules for composing vacatron property shots, but do keep in mind a few principles.
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Do some staging. Temporarily move distracting items from the scene such as a car in the driveway or a For Sale sign on the lawn. For interior shots, tidy up the room so it looks uncluttered.
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Highlight positive areas of property.
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Before snapping the shutter button, review the scene so vertical or horizontal line are perpendicular.
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Take shots from different angles so nothing obstructs an important part of the scene.
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Moving slightly to the left or right, or back a few steps, before taking a photo can improve composition. Check the composition on the LCD.
There are aspects of taking photos of real estate that can be challenging. Take a few moments to learn how to address the main ones.
Barrel distortion
When taking photos of real estate using the widest lens angle of a digital camera, you will undoubtedly get barrel distortion. The wide angle lens position causes the edges of an image to look curved or skewed. Lines that you'd expect to appear perpendicular are not. Barrel distortion is most noticeable when photographing a straight edge near the side of the frame, such as taking wide angle shots of angular buildings, doors and edges of walls.
Minimizing barrel distortion
To minimize barrel distortion, zoom in the lens closer and move back to get more of the subject within the frame. Watch the effects change on the LCD. Barrel distortion can be fixed with most image editing software, though avoid distortion as much as you can when actually taking a shot. ?
Camera shake
Camera shake causes images blur. To prevent camera shake when shooting in low light, place your camera on a tripod or other support. If you don't have a remote control, use the built-in self-timer to trigger the shutter.
The Jaggies
Photos taken of scenes containing lines at angles or at a diagonal are prone to the "jaggies." Jaggies occur when lines are in high contrast to the background, such as a roof line against a clear sky. When a large image is reduced in size using a photo editing program with anti-aliasing, the "jaggies" should visually disappear. To help avoid jaggies when photographing subjects with strong angles, change your position or the distance you're standing from the subject.
Photographing reflective surfaces
When taking photos of items with reflective surfaces, shoot at an angle so reflections are minimized. Avoid using a flash as its light will be recorded in the image and ruin it.
Always PR Available in the Vacation Rental Industry
Ohh, I have heard it so often, "there is nothing new", "nothing is happening", "I have nothing for create news about",.......blah, blah, blah.
• Story Insertion into Current/Hot Trends
– Be an expert on an aspect of a trend – what are gas prices doing to travelers, is the housing market affecting vacation rentals
• Story Hijacking
– Make the story relevant to your vacation rental and travelers to your area
• Content is King
– Be a sources to reporters with images, videos, material – they need content and will like a source
• Fast Facts
– Be an expert sources with info from Quizzes, Surveys, Polls, etc. – collect the info from guests and use the info in marketing and press
• Hidden Treasure
– Find a comical, quirky, human interest story, or celebrity connection within your company. Remember to keep it in “good taste” – a relative term.
• Cause a Commotion
– Take a controversial position (this is risky) about an issue that is hot in your area or in your target guest community.
So stand up and be counted. Tell your story. Generate the best kind of marketing using PR.
Happy renting.
Ralf