Test New Niche Traveler Markets – Fast, Easy, and Cheap

You know it is time to launch another marketing campaign to get those guests coming in for your vacation home rentals.  But you know the old "spray and pray" does not work.  You need to be targeted, laser focused, a sniper of great vacation guests.  So you spend some time planning, researching, and brainstorming new niche markets to go after.  But how can you know which ones to focus on.This is where my little technique comes in for testing niche targets: 

Overview
–Get a sense of how interested the market is in your offering.
–Ask questions of potential customers before actually marketing to them.
–Cost you less than US$100 and maybe even under US$50.
Step one
–Determine your keywords
Step two
–Set up a survey. –www.SurveyMonkey.com, www.Zoomerang.com are my tools of choice.
–Don’t flog your Kindly Respondents with excessive or dumb questions.
–If you’re asking for email, phone numbers or addresses, be sure to be clear about your privacy policy and why you’re collecting that data. Usually just a zip code will suffice.
Step three
–Create PPC ads
Step four
–Let ‘er rip. Turn on Survey & Ads for a week or so and start collecting responses
Step five
–Evaluate your results.

Follow these simple steps and you will have some great information to base your next marketing campaign on.