How about a contest to promote you vacation home rental?

User-generated contests may seem like a massive undertaking, but chances are you already have the necessary materials to get started and engage your audience.   Check out this latest post by Jim Kaskade "4 easy steps for a rewarding video contest'

 In terms of interaction and branding, contests are hard to beat.  

Granted, online video contests can be a big task. But you observe some key fundamentals; you have the opportunity to benefit with a minimal resource investment.  Keys to building a following for the contest:

1. Tap into true passion with a key call to action. 2. Provide compelling incentives. 3. Make it as easy as possible for people to participate.  Here are a few ways to help your online video contest take off.

Provide content
Provide people some starts content so they are not limited to only their user-created content, and you have more influence over the direction of the final product.
Think cross-platform
Tie your contest to local attractions, events, or other appealing/popular things you want your vacation home rentals to be associated with.
Activate online communities
Promote the contest in online communities that you have created, are active in, or know is part of your target audience.
Leverage unique rewards
Give people unique incentives to participate in your contest. The good news is that some of the best prizes aren't the most expensive -- they are recognition and experiences.

Best of luck to you and happy contest.

Ralf
LiveRez