Myths of Online Travel
I found this article very interesting because it addresses some of the generalizations we like to make about the travel market, and the vacation home rental travel market.
Online Travel Industry Myths:
#1: The number of online travel buyers in the US is declining.
#2. More and more online travel shoppers use supplier sites than online travel agencies.
#3. Travel agencies are experiencing a resurgence as travelers return to traditional purchasing channels.
#4. The next generation of travelers prefers to do everything online.
#5. Social networks and travel reviews have the greatest influence on travel decision-making.
#6. Online travel markets need high credit card and Internet penetration to succeed.
Here is the full article: Myths of Online Travel
How do these myths play out in your vacation home rental market? Is your destination an exception or does it follow the general rules.
Ralf
LiveRez
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