Faith in your Website Service Provider

I had an interesting meeting with a gentleman from Akami last week.  Akami is a web hosting company and an expert in web performance.  An interesting part of the conversation revolved around the consumer's reactions to a website and its performance.

When you understand all that happens between your vacation rental website and your prospect guest's computer, you realize how critical the quality of the many service provider's between these two point is to the traveler's perception as you as a company.  Performance issues could be caused by your web hosting provider, by another internet service provider, by the traveler's service provider........lots of factors that you have no control over.  But guess what?  The traveler who has web problems while going to or on your site, will not differentiate between you and the problems.

Any problems will reflect on you.  So do all you can to ensure a quality web experience, by selecting your partners carefully.  Control what you can control in this dynamic environment.

Your website can be an awesome tool to differentiate yourself.  Make it count.......make those 5-8 seconds you have to make an impression count.

Ralf
LiveRez