Ouch!! $4,000 Vacation Rental Scam Hits Canadian Family

Read the full story here:  Canadian Family Gets Scammed for $4000 By Vacation Rental

This is so painful.  Painful because a family lost out on a vacation, lost out on some money, and also because it is another black eye for our industry.  The ability of the vacation rental industry to break into the 'mainstream' - real mainstream, like being on Expedia, Travelocity, Priceline, etc. - hinges on our ability to create an environment of trusted vacation experiences and sources for travelers to book with confidence.

So where did this family book their trip?  On www.flybynightvacationrentalscam.com?  No.  Actually it was on www.forgetaway.com.  A site associated with the Weather Channel.  If you cannot trust the weather guy, who can you trust?

I am interested in what you have to say about what we can do to change the perception and reality within our industry.

Ralf
www.LiveRez.com