The TIA (Travel Industry Association) recently shared the following news (TIA Article about Holiday Travel).  Not sure what the numbers came in at for the Thanksgiving travel, but what is clear is that there is an incredibly emotional driver to travel for the holidays.  Most of us tend to focus on our relationships during tough economic times.

 What does that mean for you:  Focus on the family tradition, the emotional bond to a vacation, during these tough economic times.  Do not pound the luxury or adventure aspects of the vacation.  Focus on the importance of family, togetherness, relationships, and friends that take on more and more meaning during tough times and will bring guests to your vacation home rental.

• 70 percent recognize it’s a tradition to be with family or friends at Thanksgiving.
• 68 percent strongly agree that it creates memories for them and/or their children.
• 61 percent strongly feel being with family and friends over the holidays helps them reconnect with loved ones and build relationships.