Your Glass Half-Full or Half-Empty? Overflowing for Vacation Rentals, I say!!!

Latest report from PhocusWright on Leisure/Unmanaged travel shows that both overall travel (2-4% per year) and online travel (7-9% per year) will GROW in the next couple of years.  Grow!!  Have you been paying attention to what is going on in industries all around us.  Builders, Bankers, Car Makers, Manufacturers, and others are flailing to avoid bankruptcy and get gov't bailout money.

Vacation homes should be at the forefront of this and take advantage of it.  Let's use this time to sharpen our value proposition, our marketing, our services, and grab more market-share.  

Way I see it, 5% of 1,000 is 50.  OK,  this only grows 7% to 1,070.  Now the 5% is 54 - so that is your growth plan?  HECK NO!!!  Vacation homes have a distinct advantage for value, we have great online tools, and a killer message...............we can crank up that 5%.  That is where the growth will come from.  Get that 5% to 6% and all of a sudden you have grown to 65 in the same scenario - an over 20% growth. 

Let us not get caught in the 'bummer the growth is so small' talk.  Let's be the ones that attack, that make lemonade from lemons, the fighters & survivors. 

Ralf
LiveRez.com