Interesting report coming out from PhoCusWright about online travel purchasing.  Check out the report at:  The PhoCusWright Consumer Travel Trends Survey Tenth Edition

It examines the growing influence of rich content and social media—including podcasts or live online video and traveler-generated reviews from within and outside of one’s social network—in determining where leisure travel will be purchased online.Findings indicate that the vast majority of U.S. online travelers are influenced by anonymous feedback and recommendations from fellow travelers (see chart). The most popular are reviews from people they do not know (87%), travel blogs/online diaries and travel review Web sites (both at 86%). Interestingly, reviews from people travelers know ranked fifth, though still highly popular at 72%.

Online Video and Reviews Critical to Influencing Method of Purchase
Positive influence of features in determining where leisure travel will be purchased online

Tags: Online Booking, online travel, property management, travel, vacation, vacation home rental, vacation property management

This entry was posted on Wednesday, May 21st, 2008 at 2:21 pm and is filed under Industry Trends, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.