Ohh, I have heard it so often, “there is nothing new”, “nothing is happening”, “I have nothing for create news about”,…….blah, blah, blah.
• Story Insertion into Current/Hot Trends
– Be an expert on an aspect of a trend – what are gas prices doing to travelers, is the housing market affecting vacation rentals
• Story Hijacking
– Make the story relevant to your vacation rental and travelers to your area
• Content is King
– Be a sources to reporters with images, videos, material – they need content and will like a source
• Fast Facts
– Be an expert sources with info from Quizzes, Surveys, Polls, etc. – collect the info from guests and use the info in marketing and press
• Hidden Treasure
– Find a comical, quirky, human interest story, or celebrity connection within your company. Remember to keep it in “good taste” – a relative term.
• Cause a Commotion
– Take a controversial position (this is risky) about an issue that is hot in your area or in your target guest community.
So stand up and be counted. Tell your story. Generate the best kind of marketing using PR.
Happy renting.
Ralf
Tags: online vacation booking, vacation home rental, vacation property management, vacation rental, vacation rental software