Emotions – that is how you hook the travelers in a tough economy
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The TIA (Travel Industry Association) recently shared the following news (TIA Article about Holiday Travel). Not sure what the numbers came in at for the Thanksgiving travel, but what is clear is that there is an incredibly emotional driver to travel for the holidays. Most of us tend to focus on our relationships during tough economic times.
What does that mean for you: Focus on the family tradition, the emotional bond to a vacation, during these tough economic times. Do not pound the luxury or adventure aspects of the vacation. Focus on the importance of family, togetherness, relationships, and friends that take on more and more meaning during tough times and will bring guests to your vacation home rental. |
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The survey of 2,256 adults conducted earlier this month showed that despite economic concerns some 60 percent of those visiting with out-of-town family or friends strongly feel the time and money spent is a small price to pay to be with people they love.The Harris survey revealed that among those who visit with out of town family or friends:
- 70 percent recognize it’s a tradition to be with family or friends at Thanksgiving.
- 68 percent strongly agree that it creates memories for them and/or their children.
- 61 percent strongly feel being with family and friends over the holidays helps them reconnect with loved ones and build relationships.
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Tags: online vacation booking, vacation home rental, vacation property management, vacation rental
This entry was posted
on Thursday, December 4th, 2008 at 10:39 am and is filed under Industry Trends, Online Marketing, Vacation Marketing.
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