True - You cannot improve what you do not measure.
True - You only measure in Google what you have set Google up to measure.
This is why a recent article on Web Marketing Today caught my eye. This article provides a nice summary of what you need to do to set up Goals in Google Analytics. Goals, are visitor actions that you want to track. Something like – getting to your ‘booking page’, or your ‘newsletter signup’ page, or clicking on ‘local info’. Whatever it may be that is an action that you need to track.
Setting Up Goals in Google Analytics
Google Analytics is awesome – but it is only as effective as you make it. Learn how to use ‘goals’ effectively and you will see an increase in the useful information coming out of Google.
Ralf
LiveRez
Tags: online vacation booking, vacation home rental, vacation property management, vacation rental, vacation rental software