All I hear about is what a bummer the economy is. Enough already. All our futures are at stake here. Yes? Well, I suggest we all focus on what we can do tomorrow when we get up in the morning and make it a better day, a better economy, and a better country.
Do not misinterpret me for someone who does not care. Quite the contrary, I care a lot. That is why I want us to focus on the positive. So I looked at some online stats at www.compete.com.
What does this tell us? Traffic has dropped off significantly, but that is an annual cycle. Look at the year-to-year, it is down but not massively. Among these three travel sites there were almost 30million people in Nov that were shopping for travel. 30 million is about 4X the population of my native Austria.
Now below is the traffic for VRBO and Homeaway. Again look not only at the seasonal trend, look at the year-to-year traffic. It is actually up for both these site.
So before you stick another pin into that Ben Bernacki voodoo doll, take a closer look at the stats and think about what you can affect, what you can change, how you can drive your business further.
Full of hope.
Ralf
www.LiveRez.com
Tags: online vacation booking, vacation home rental, vacation property management, vacation rental, vacation rental software. vacation marketing