My Website has a Long Tail…
My Website has a Long Tail...
In the vacation rental management world getting people to your website is crucial. It become a very daunting task if you are new or in a very competitive market. So how can a property manger capitalize in SEO in a competitive market? Long Tail.
Search Engines use many different factors to determine your page rank. One major part of your page rank is the keyword that you use. For example: if you are a property manager in Island Falls, Maine...(not likely) but you would think that people would be searching the Keywords "Island Falls Vacation Rentals" so then you would want to optimize your sight to those keywords.
Another Examples.. If you have homes near Disney World, people may be searching Vacation Rentals by Disney World. So you can optimize your site to those "Keywords"
Now, Lets imagine that there are 500 Vacation Property Managers in Orlando optimizing their websites for Orlando Vacation Homes. Now, the S.E.O. becomes very competitive also. So, then you can narrow down your home type or locations to cut down on your competition. For instance you, instead of ORLANDO VACATION HOMES, a very broad term, you could use ORLANDO Luxury Vacation Homes...see what i did there? that is the LONG TAIL. To get an even longer tail "keyword" try "Orlando Vista Cay Luxury Vacation Homes" and then optimize your site to that... Not as many people search that, but not as many people will optimize their sites for those "Keywords".
How Can I Optimize My Site?
Good question, The best place to start is your Meta Tags. Use spread your keywords throughout your Meta Title, Description and Keyword Tags. Next, I would distribute these Keywords and their different variations around the content or text or your site and especially on your front page.Then I would try to use these same keywords and variations on your Image Alt Tags.
Many LiveRez Vacation Rental Software partners can easily log in and make these changes themselves. You can also contact your web administrator to help you make these changes. If you are interested in partnering with LiveRez Vacation Rental Software we would be happy to share more instruction with you. Contact us @ 1-800-343-2891
Thanks,
Tyler
Why I dont use a Phone Book…The Internet
We all know that the world is going the way of the Internet. I constantly find myself talking about how the internet is the future of businesses. Think about where we have from since the inception of the Internet.
NFL.com in 1996
What the Internet use to be..
Since my realization of the internet in about 1995 -1996 when i was in 5th Grade. We sure have come a long ways. I think of the internet back then as the "Information Highway" and thats about it. You can find anything online. People would have websites to just be out there and to post their data about their cause, products, or organization. Back when you were the cool kid to have a 56k Connection instead of a 14.4k like mine, having a website was great, but it didn't inhibit business at all. Here is an image of NFL.com in 1996..Pretty Good for the year.
NFL.com in the present day!
What the Internet is Now..
As much as we still use the internet for information. We use it for much more. Now we are purchasing things online, we are submitting and sharing data across the globe, there are business who purely do business online without a "Brick and Morter" storefront. You can watch live TV, you can view past videos and Even make online bookings for your favorite vacation rentals, airlines. Order dinner, buy groceries, shop for cars, and so much more. Now days it's not enough to just allow your customers to view your information online.
The Internet is now a massive shopping portal that everyone who has a business should utilize, including Vacation Rental Managers. Now, you have a store and an Internet store. Imagine that someone goes into your Internet store and shops. Then they want to buy but they can't find a cash register...That is what happens when they can't book online. Now, it's a Service and a time saver for you and your Customers to allow online bookings for at least some if not all your properties.
Maui Gold Condos
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