My Website has a Long Tail…
In the vacation rental management world getting people to your website is crucial. It become a very daunting task if you are new or in a very competitive market. So how can a property manger capitalize in SEO in a competitive market? Long Tail.
Search Engines use many different factors to determine your page rank. One major part of your page rank is the keyword that you use. For example: if you are a property manager in Island Falls, Maine…(not likely) but you would think that people would be searching the Keywords “Island Falls Vacation Rentals” so then you would want to optimize your sight to those keywords.
Another Examples.. If you have homes near Disney World, people may be searching Vacation Rentals by Disney World. So you can optimize your site to those “Keywords”
Now, Lets imagine that there are 500 Vacation Property Managers in Orlando optimizing their websites for Orlando Vacation Homes. Now, the S.E.O. becomes very competitive also. So, then you can narrow down your home type or locations to cut down on your competition. For instance you, instead of ORLANDO VACATION HOMES, a very broad term, you could use ORLANDO Luxury Vacation Homes…see what i did there? that is the LONG TAIL. To get an even longer tail “keyword” try “Orlando Vista Cay Luxury Vacation Homes” and then optimize your site to that… Not as many people search that, but not as many people will optimize their sites for those “Keywords”.
How Can I Optimize My Site?
Good question, The best place to start is your Meta Tags. Use spread your keywords throughout your Meta Title, Description and Keyword Tags. Next, I would distribute these Keywords and their different variations around the content or text or your site and especially on your front page.Then I would try to use these same keywords and variations on your Image Alt Tags.
Many LiveRez Vacation Rental Software partners can easily log in and make these changes themselves. You can also contact your web administrator to help you make these changes. If you are interested in partnering with LiveRez Vacation Rental Software we would be happy to share more instruction with you. Contact us @ 1-800-343-2891
Thanks,
Tyler
Tags: SEO