Earlier this week I was researching some travel information on Travelocity for my trip to Charlotte, NC for the Eastern VRMA show at the end of this month. I got some flight and hotel information for my budgeting plans. I will make the actual reservation a bit closer to the travel date.
The next moring, while I was spinning on my trainer in my garage and listening to music on songza……SURPRISE!!!……up pops a Travelocity ad about going from Boise to Charlotte.
Personalized Travel Ad Based on a Previous Search
This is truly amazing marketing.
Targeted marketing from Travelocity on a completely different website, on a different day, and at a different time.
- Trip is Based on a Search I did a Day Earlier
This is amazing stuff and is setting the expectations of travelers as to how they will interact with their vacation provider.
Kudos to Travelocity.
LiveRez.com
Tags: online travel, online vacation marketing, travel website, Vacation Marketing