On my way into the office this morning I listened to an interesting discussion about how some travel companies are utilizing travel insurance to help travelers feel more comfortable about booking a vacation.
Do not lose bookings to anxiety!
There is tremendous uncertainty about incomes, jobs, and personal wealth among our target market. In order to avoid losing potential vacationers, that will not book a vacation just because they are uncertain about their future income, we can address that anxiety by offering travel insurance.
We have all positioned travel insurance for the purpose of helping travelers in case unforeseen events prohibit them from taking their vacation. Well, the most likely unforeseen event for many travelers is the involuntary loss of income and inability to pay for the vacation. Some insurance companies will guard against this loss of income due to the loss of employment.
Take the time to find out the details about the employment requirements the insyrance company has – could be 1 year employed or even 5 years employed at the current company. Also be aware of other potential conditions.
Once this information is clear to you, offer it to customers to help them ease their anxiety about booking their 2009 vacation home. This can also become a differentiators for you and make you stand apart from your competition.
Ralf
LiveRez.com
Tags: Online Booking, online vacation booking, vacation home rental, Vacation Marketing, vacation rental