LiveRez.com’s SEO/SEM Service Helps Drive 115 Percent More Online Bookings for Partner

Want to increase the number of lookers coming to your website? Regina Berg of Cabin Rentals of Helen (RentHelen.com) had just that in mind when she signed up for LiveRez.com’s professional SEO/SEM service.

Administered by SEO/SEM Manager Sam Martin, LiveRez.com’s efforts for RentHelen.com yielded positive results for Berg in every category – and in just her first month with the service.

“My bookings in May have more than doubled from a year ago,” Berg said. “I know a big part of that is the great work LiveRez.com’s Sam Martin has done for our SEO and SEM campaigns. The quality and quantity of our website visitors has definitely increased since Sam began directing our efforts.”

Below is brief case study detailing those exceptional results:

With help from LiveRez.com's SEO/SEM Manager Sam Martin, Regina Berg and the team at RentHelen.com increased the traffic coming to their website and experienced a 115 percent increase in online bookings from one year ago.

GOALS

• Increase bookings
• Increase traffic to RentHelen.com
• Increase placement in key organic search results
• Increase efficiency of SEM Campaigns through elevated click-through rates

WHAT WE DID

• Completely analyzed SEO Strategy
• Redesigned SEM Campaign
• Implemented key off-site tactics

RESULTS

SEO

• Increased website traffic by 22.69%
• Increased organic placement in a number of key search terms across all major search engines.

SEM (pay per click)

• Clicks rose 56%,
• Cut Impressions by 24%
• Click-through rate (CTR) increased 65%
• Average Cost-Per-Click (CPC) decreased by 7%
• Average placement position of ads rose from 4.2 to 3.6

Online Reservations (May 2010 to May 2011)

• Bookings increased 115%
• Nights Stayed rose 93%

Through a combination of on-page optimization efforts and back link creation, LiveRez.com drove more visitors to RentHelen.com. By decreasing impressions while increasing clicks, LiveRez.com made RentHelen.com’s SEM campaign more efficient, essentially giving Berg more bang for her buck. And with the increased traffic through these two channels, RentalHelen.com recorded dramatic increases in reservations.

Want to find out what LiveRez.com’s professional SEO/SEM service can do for your LiveRez-powered website? Call us at (800) 343-2891.

Not a partner? Visit LiveRez.com to learn more about how our end-to-end system can save you money and increase your bookings. And for timely news from LiveRez.com, check back here or find us on Facebook and Twitter.

Looking for a Cabin Rental in Helen, Georgia? Check out RentHelen!
Cabin Rentals of Helen and Sautee
8037 South Main Street
Helen, GA 30545
RentHelen.com