Why SEO Should Matter to You

This heat map shows where users are clicking on this search results page. Notice how most of the clicks are concentrated on the top results.

Business isn’t a game of hide and go seek. As a business owner, you want those consumers seeking your products and services to find you – and before they find your competition. In the competitive vacation rentals industry, being found first becomes even more important.

According to some recent statistics released by Optify.com, the top three organic search results receive 58.4 percent of all visits from the search, with the top result garnering a massive 36.4 percent. The remaining items on the front page receive just 9 percent of clicks, and results on the second page receive just 1.5 percent of clicks. These statistics further reinforce the importance of ranking high in organic search results. But moving up the search engine ladder isn’t a walk in the park, especially if you don’t know what you’re doing.

A good search engine optimization strategy will consist of a competitive analysis of all the search terms that may be used by your target consumers. That analysis will create a comprehensive keyword strategy that will guide optimization tactics. Successful SEO efforts almost always generate dramatic increases in website traffic and, consequently, the amount of business leads received online. So, having an optimized website is one of the single most important things you can do to increase your company’s profitability.