Why SEO Should Matter to You

This heat map shows where users are clicking on this search results page. Notice how most of the clicks are concentrated on the top results.

Business isn’t a game of hide and go seek. As a business owner, you want those consumers seeking your products and services to find you – and before they find your competition. In the competitive vacation rentals industry, being found first becomes even more important.

According to some recent statistics released by Optify.com, the top three organic search results receive 58.4 percent of all visits from the search, with the top result garnering a massive 36.4 percent. The remaining items on the front page receive just 9 percent of clicks, and results on the second page receive just 1.5 percent of clicks. These statistics further reinforce the importance of ranking high in organic search results. But moving up the search engine ladder isn’t a walk in the park, especially if you don’t know what you’re doing.

A good search engine optimization strategy will consist of a competitive analysis of all the search terms that may be used by your target consumers. That analysis will create a comprehensive keyword strategy that will guide optimization tactics. Successful SEO efforts almost always generate dramatic increases in website traffic and, consequently, the amount of business leads received online. So, having an optimized website is one of the single most important things you can do to increase your company’s profitability.

Off the block, LiveRez websites are the industry’s most SEO-friendly websites. And, with some intelligent optimization, these websites are unmatched for search engine performance. Consider these LiveRez partners’ performance in these highly-competitive searches:

• Five of the top 10 results for “Orlando Vacation Homes” are LiveRez partners' websites.
• The top result for “Seaside Vacation Rentals” is a LiveRez website.
• The top result for “Seabrook Vacation Rentals” is a LiveRez website.
• The top result for “Sun Valley Resort Vacation Rentals” is a LiveRez website.
• The list goes on.

For partners that need a little help, LiveRez’s SEO/SEM program allows them to take advantage of the help of a team of SEO/SEM professionals. With this service, they’ll be sure to get the most out of their LiveRez website, they’ll increase their ranking in key search results, they’ll improve the efficiency of their SEM campaigns, they’ll save themselves valuable time, and they’ll be able to forgo the cost of a spendy third-party SEO/SEM service that may or may not get them the right results.

Whether you’re a LiveRez partner, a vacation rental manager or a general business owner that’s looking for a way to increase your profitability, keep in mind the importance of SEO and how it will help your business. And, to learn more about LiveRez.com’s SEO/SEM service for its partners, visit LiveRez.com/SEO.