A Look at Conversion with LiveRez-Powered Websites

The heat map in this picture shows where visitor clicks are concentrated. Look at how most of the clicks are focused on the search box.

Getting travelers to your website is just half the battle. Getting their business once they arrive is just as important. At LiveRez, we pay special attention to how well our websites perform when it comes to conversion.

Wikpedia defines conversion rate as: “The ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers and content creators.”

In terms of a vacation rental management company’s website, the end goal (most desirable requested action) is for a visitor to book a property. With LiveRez-powered websites, this process takes only three clicks, with the first click being especially important because it launches the potential guest into the booking channel.

The image to the right demonstrates just how good LiveRez-powered websites are at invoking website visitors to enter the booking channel. As you can see by this heat map (typical of LiveRez-powered websites), visitor clicks are highly concentrated on the search box on the front page. Combine this with excellent average bounce rates, which greatly outperform industry standards, and you have the makings of a high-conversion website.

As evidenced by our partners’ success stories (and through our own tracking statistics), LiveRez-powered websites have been shown to greatly increase web bookings through a combination of increased website conversion and higher search engine placement (as a result of better SEO optimization).

If you’re looking to expand your presence online and increase your web bookings, make sure you check out LiveRez. To learn more about LiveRez-powered websites, visit our websites page or call us now at 800-343-2891.