Barefeet Rentals: Vacation Rentals “In, On or Around the Water” in Key Largo
Barefeet Rentals' LiveRez-powered website quickly conveys the company's focus on Key Largo rentals that are "in, on or around the water."
Barefeet Rentals
Website: BareFeetRentals.com
Location: Key Largo, FL
Quick Quote: “For New Year’s week we booked out in October – the earliest I’ve ever done that, and I’ve been in this business, in this area for 22 years. I really attribute that to LiveRez.”
If you’re looking for a vacation focused on warm weather and water, look no further than Key Largo.
And if you’re looking for a vacation rental in Key Largo, look no further than Barefeet Rentals.
You see, Annie Mathews and her staff at Barefeet Rentals specializes in anything “in, on or around the water.” And, when it comes to staying on a beautiful Island off the southern tip of Florida, who wouldn’t want to be close to the water?
Why Facebook? Check out these Numbers
Facebook has become an important tool for vacation rental managers in reaching potential guests.
Social media is as important as ever today. And right now, Facebook is the emperor of the social media universe. Running your marketing and communication through Facebook is no longer just a hip thing to do; it’s essentially a must.
Consider some of these statistics from the Digital Buzz Blog:
- Facebook has more than 500 million users
- More than 700 billion minutes a month are spent on Facebook
- One in every 13 people on Earth has a Facebook account
- More than 50 percent of Facebook users log on every day
- The average user has 130 friends
- Almost 72 percent of all Internet users in the United States are on Facebook
- More than 200 million people access Facebook on their mobile phones
- And, in just 20 minutes on Facebook, 1 million links are shared, 2 million friends are requested and accepted, and 3 million messages are sent.
At LiveRez.com, we understand this and offer a simple way to connect your LiveRez-powered website with Facebook through either a link to your Facebook Fan Page or a “like” button, which automatically makes the user a fan of your company’s page. As a fan, they’ll receive updates about your company directly in their news feed.
To learn more about how LiveRez does social media, visit our social media pages:
Public Relations as an SEO Strategy
Public relations can yield great results for your search engine optimization (SEO) efforts through cultivating back links.
Public relations is an important component of business development. Getting your company publicity is a great way to connect with new customers and increase brand awareness. But, many businesses fail to realize its importance for search engine optimization (SEO).
Distributing press releases that includes links back to your website can help create back links, one of the most crucial components of how Google and other search engines rank your website in search results. The quality, quantity and relevance of sites linking to your website (called back links) help determine your own site’s authority in the eyes of Google and other major search engines.
News websites tend to have a lot of authority in the eyes of Google. A link to your website from an article on a major news website could give your SEO efforts a big boost. For example, if you’re a vacation rental business and you manage to score a mention in an article in USA Today’s Travel section, the back link you receive from the article would be rated highly by Google in terms of both authority and relevance.
But, getting into major newspapers is not easy. It requires great news judgment, solid news monitoring and the formation of working relationships with journalists. The good news is that you can start doing all of this for free, and get back links in the process.
Find out How Much Time Jenner Vacation Rentals Saved Switching Exclusively to Online Bookings
The power of Jenner Vacation Rentals' LiveRez website was one of the factors that allowed the company to switch exclusively to online bookings.
Jenner Vacation Rentals
Website: JennerVacationRentals.com
Location: Jenner, CA
Quick Quote: “LiveRez has made the whole booking process extremely easy and extremely friendly. Because of that, we only take bookings online.”
When you visit Jenner Vacation Rentals, you’re not just taking a trip to California’s beautiful Sonoma Coast; you’re visiting the future.
The company has taken some bold steps to move its company forward, and they’re doing things that many other vacation rental managers just don’t do…yet.
Shortly after making the switch to LiveRez.com in early 2010, Jenner Vacation Rentals did something truly innovative. They switched entirely to Web bookings – something most managers wouldn’t even consider. While such a bold move may not work for every manager, it’s been a homerun (maybe even a grand slam) for the business.
“LiveRez has made the whole booking process extremely easy and extremely friendly,” said Malcolm Sibbernsen of Jenner Vacation Rentals. “Because of that, we only take bookings online.”
LiveRez the Focus of Today’s Cover Story in the Idaho Statesman’s Business Insider
Tracy Lotz, founder and CEO of LiveRez, has his photo taken by Idaho Statesman Photographer Darin Oswald at the LiveRez corporate offices in Boise, ID.
LiveRez and Founder/CEO Tracy Lotz were the focus of the cover story in the Nov. 2 edition of the Idaho Statesman’s Business Insider Magazine. The article, titled “The Boise Business Behind Your Vacation Rental,” spans five pages and includes a lengthy Q&A with Lotz.
In the article, Lotz discusses his background, how LiveRez was founded, the company’s business model, its software, trends in the industry and the company’s consuming-facing directory of vacation rentals called RezSecure.com – Trusted Vacation Rentals, Trusted Vacation Managers. The story also included photos of Lotz, members of the LiveRez staff, and property photos from LiveRez partner Valet Vacation Rentals (in McCall, ID).
You can read the full story online at IdahoStatesman.com (NOTE: Requires Subscription).
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How Commenting on Blogs and News Articles Can Help with SEO
Most blogs and news articles have a place at bottom where you can comment. This USA Today article uses a social plugin from Facebook that actually lets you comment on the article from your Facebook account. Make sure to include a link back to your website when you comment on blogs and news articles. It can help your SEO efforts.
Adding comments to news articles (and blogs) related to your industry is a quick and easy way to give a boost to your SEO strategy and create awareness about your company. Commenting on these articles will help you create back links (links back to your website) for both SEO and marketing purposes.
You can find these articles through searches or just keep tabs on them through a comprehensive Web monitoring strategy. Once you find the article, scroll down to the bottom. Many news articles will have a place where readers can leave comments. They might request that you sign in and create an account. Once you’re approved, draft a comment that is related to the story and make sure to include a link back to your website.
But make sure your comment is adding value to the conversation or else your post might come across as comment spam (and the moderator might not approve your comment).
This strategy works equally well for commenting in a forum. Just make sure you include a link back to your website in your signature.