Content is king. And one of the easiest ways to create content is to write regular blog posts.
If you’re a vacation rental manager and not already blogging, you could be missing out on a huge opportunity to connect with current and potential guests, as well as your owners. Blogging can and will bring numerous benefits to your business. But many managers just don’t do it.
That’s why LiveRez is putting together a series of blog posts on blogging. In this, the first installment of the series, we’ll talk about the major benefits of blogging. Writing regular blog posts can have a wide range of benefits for your business, from SEO to marketing to increasing customer satisfaction. Here’s a quick list of the major benefits of blogging.
Search Engine Optimization – If you’re looking to rank higher in the search engines, posting regular blog posts is an excellent tool. Whether it’s an off-domain blog that is passing you back links or a blog on your domain that is continuously providing content for search engines to index, a blog can give your SEO efforts a big boost.
Blogs are also a great tool for targeting multiple long tail search terms. While these terms are normally lower traffic, they also have much lower competition. And, in some cases, just merely publishing a blog post targeting that keyword phrase can put you on the front page of that particular search.
Showcasing Your Expertise – If you can write regular, high-quality posts on an area you specialize in, people will start to consider you an authority. By sharing your knowledge, you’ll position yourself as an expert in your niche, and people will turn to you when they have questions. They’ll also be more likely to do business with you.
Education – A blog is a great platform to educate your guests and owners. Whether it’s teaching guests about things to do in the area or informing owners about how to make their homes more attractive to renters, you’ll increase customer satisfaction and at the same time cut down on the numbers of questions you are fielding over the phone and by email.
Social Media – Looking for something to post on your social media channels? Writing regular blog posts gives you excellent fuel for social media channels, like Facebook, Twitter and Google+. You’ll also want to look into social bookmarking websites like StumbleUpon, Digg, Reddit and more. Sharing your blog posts on your social media channels will help grow your social media following, get more sets of eyes on your blog and increase awareness of your business, which all results in more bookings.
Lead Generation – If you set up your blog correctly and include strong calls to action within your posts, you’ll drive more traffic to your website and consequently get more bookings. If you have a newsletter or a mailing list, a blog will also help you gain more subscribers. And, because of the prevalence of RSS feeds, readers will be able to easily subscribe your blog and be notified as soon as you publish a new post.
Be sure to look for future posts in our series on blogging. As we publish more posts, we’ll include links below, so check back often.
Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).
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