The Big List of Reasons Why You Should Have a Mobile Website: A Review of Statistics from Around the Web

Still debating whether or not your business needs a mobile website? Check out these stats from around the Web.

Still want more information? Learn more about LiveRez mobile websites below or download our case study on how LiveRez mobile websites have performed for our partners.

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Mobile Usage

  • Two out of 3 Americans are connected by mobile devices (Source: Mobile Marketing Watch).
  • In 2012, it was estimated that almost half of mobile users owned a smart phone (Source: Mobile Marketing Watch).
  • 55% of U.S. adults use their mobile phone to go online (Source: Forbes).
  • 52% of mobile users actively browse the internet on their device (Source: Mobile Marketing Watch).

Competitive Advantage of Having a Mobile Site  

  • According to Google, less than 10% of small businesses currently have a mobile website (Source: Forbes).
  • See the next section for reasons why having a mobile website when your competitors do not can be extremely valuable.

Competitive Disadvantage of NOT Having a Mobile Site 

  • 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site (Source: Think with Google).
  • 79% of people who don’t like what they find on one site will go back and search for another site (Source: Think with Google).
  • 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly (Source: Think with Google).
  • 52% of users said that a bad mobile experience made them less likely to engage with a company (Source: Think with Google).
  • 48% said that if a site didn’t work well on their smart phones, it made them feel like the company didn’t care about their business (Source: Think with Google).
  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly (Source: Think with Google).
  • 36% said they felt like they’ve wasted their time by visiting those sites (Source: Think with Google).


  • “Google has a different algorithm when a user searches on a mobile device as opposed to a regular computer” (Source: Forbes).
  • Mobile searches have increased 400% from 2010 (Source: Google).
  • More than 50% of all local searches are done from a mobile device (Source: Digital Buzz Blog).


  • One in five mobile users will place an immediate call to the business when they view the company’s website from a mobile device (Source: Forbes).

Mobile Demographics

Consumer Expectations

  • Nearly 75% of users prefer a mobile-friendly site (Source: Think with Google).
  • 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices (Source: Think with Google).
  • 71% of mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home (Source: Compuware).
  • 74% of mobile web users are only willing to wait 5 seconds or less for a single web page to load before leaving the site (Source: Compuware).

Increases in Sales (and likelihood to buy)

  • When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future (Source: Think with Google).
  • 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service (Source: Think with Google).
  • 9 out of 10 searchers have taken action as a result of a smart phone search (Source: Think with Google).
  • More than half of smart phone searchers purchase (Source: Think with Google).
  • 44% of local information seekers have made a purchase as a result of their search (Source: Think with Google).
  • 22% of those searchers made their purchase online (Source: Think with Google).
  • When a local searcher takes action after doing a search on their smart phone, 88% of them take the action within one day (Source: Think with Google).
  • 74% of smart phone shoppers made a purchase as a result of using their smart phone (Source: Think with Google).
  • 59% of those smart phone shoppers, later purchased the product online using a computer (Source: Think with Google).
  • 35% of those smart phone shoppers, purchased the product directly from their smart phone (Source: Think with Google).

Mobile Activities

  • 34% of mobile users research products and compare prices on their phone at least once a month (Source: Mobile Marketing Watch).
  • Travel Services are one of the top 4  items that consumers purchase on their phones (Source: Mobile Marketing Watch).
  • 27% of smart phone users view travel-related websites (Source: Think with Google).
  • 31% of smart phone users search for travel-related services (Source: Think with Google).
  • 95% of smart phone users have looked for local information (Source: Think with Google).

Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

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