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	<title>LiveRez Vacation Rental Software Blog</title>
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		<title>LiveRez-Powered Websites: Making Booking Online Easy</title>
		<link>http://www.liverez.com/blog/index.php/2012/05/liverez-powered-websites-making-booking-online-easy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=liverez-powered-websites-making-booking-online-easy</link>
		<comments>http://www.liverez.com/blog/index.php/2012/05/liverez-powered-websites-making-booking-online-easy/#comments</comments>
		<pubDate>Tue, 15 May 2012 23:01:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez.com Features]]></category>
		<category><![CDATA[Online Bookings]]></category>
		<category><![CDATA[3-click booking]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[Online Booking]]></category>
		<category><![CDATA[vacation rental software]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1927</guid>
		<description><![CDATA[LiveRez-powered  websites are designed to make the process of finding and booking a vacation rental as easy as possible. In the following blog, we’ll outline step-by-step how a traveler finds and books a property through a LiveRez-powered website and at the same time highlight how much time and effort this online booking process saves vacation [...]]]></description>
			<content:encoded><![CDATA[<p>LiveRez-powered  websites are designed to make the process of finding and booking a vacation rental as easy as possible. In the following blog, we’ll outline step-by-step how a traveler finds and books a property through a LiveRez-powered website and at the same time highlight how much time and effort this online booking process saves vacation rental managers and their employees.</p>
<p><strong>Arriving at the Website</strong></p>
<p><span style="text-decoration: underline;">Driving Traffic</span>: Through a combination of increased search engine optimization and marketing, LiveRez helps drive more travelers to your website.</p>
<p><span style="text-decoration: underline;">Professional Appearance</span>: Travelers arrive at your website and immediately recognize your business as a legitimate company through your website’s professional design.</p>
<p><span style="text-decoration: underline;">Optimized Booking Box Placement</span>: The travelers’ eye is naturally driven to the booking box in the top left-hand part of the screen. It’s the first place the human eye is trained to look (reading top to bottom, left to right) – a theory that has been tested and proven time and time again by major online booking websites (see the comparison below).</p>
<div id="attachment_1928" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/Booking_Box_Comparison.png"><img class="size-full wp-image-1928" title="Booking_Box_Comparison" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/Booking_Box_Comparison.png" alt="Booking Box Comparison " width="600" height="435" /></a><p class="wp-caption-text">Look at how the placement of the booking box on the LiveRez-powered websites compares to these major online booking engines.</p></div><br />
<span id="more-1927"></span><br />
<strong>LiveRez’s 3-Click Booking Process Starts Here</strong></p>
<p>The idea behind this <a href="http://www.liverez.com/websites/#3click" target="_blank">3-click booking process</a> is that a traveler can get from your home page into the booking process in just 3 clicks, ensuring travelers never get lost or confused during the booking process.</p>
<p><span style="text-decoration: underline;">Search</span>: The traveler enters the booking process by initiating a search through the real-time availability calendar. The heat map below shows where the visitors’ clicks are concentrated on the page. Look at how dense the clicks are on the booking box.</p>
<p><div id="attachment_1937" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/Heat_Map_LiveRez.jpg"><img src="http://www.liverez.com/blog/wp-content/uploads/2012/05/Heat_Map_LiveRez.jpg" alt="Heat Map LiveRez-powered website" title="Heat_Map_LiveRez" width="600" height="416" class="size-full wp-image-1937" /></a><p class="wp-caption-text">This heat map shows where visitors are clicking on this LiveRez-powered website. </p></div>
<p><span style="text-decoration: underline;">Shop</span>:  The LiveRez-powered website will bring up a list of properties meeting the traveler’s criteria.</p>
<ul>
<li>Option 1: If travelers want to further refine their search, they can limit the results with a number of advanced search options that the manager has configured in the LiveRez back office.</li>
<li>Option 2: The traveler has the ability to compare up to three properties side by side, streamlining the decision process.</li>
<li>Option 3: The traveler can sort the results by bedrooms, bathrooms, price or even how many people the property sleeps.</li>
<li>Option 4: Whether they refine their search, compare properties or click straight through to a property, they will eventually end up on a property page.</li>
</ul>
<div id="attachment_1930" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/Compare_Properties.jpg"><img src="http://www.liverez.com/blog/wp-content/uploads/2012/05/Compare_Properties.jpg" alt="Compare Properties Vacation Rentals" title="Compare_Properties" width="600" height="447" class="size-full wp-image-1930" /></a><p class="wp-caption-text">LiveRez-powered websites let travelers compare up to three properties. </p></div>
<p><span style="text-decoration: underline;">Book</span>: Once arriving at a property page, travelers are given in-depth information about the property. They can see pictures, embedded videos or virtual tours, descriptions, amenities and more. And, once they’re sold on the property all they have to do is click “book.”</p>
<p><strong>The Checkout Process</strong></p>
<p><span style="text-decoration: underline;">Checkout Options</span> – When travelers reach the checkout page, they have the option of adding on extra services. With LiveRez checkout options, managers can include options for additional items in the checkout process. Some examples include firewood, grocery delivery, cribs, fly fishing lessons, a dozen roses, etc. The system gives managers complete control to add just about any option into the check out process. And, the best part about it is if the manager is working with a third-party for any option, the system can automate an e-mail to the third-party notifying them of the purchase as soon as the transaction goes through.</p>
<div id="attachment_1931" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/Checkout_Options.jpg"><img class="size-full wp-image-1931" title="Checkout_Options" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/Checkout_Options.jpg" alt="Checkout Options LiveRez websites " width="600" height="336" /></a><p class="wp-caption-text">LiveRez allows managers to add on options to the checkout process.</p></div>
<p><span style="text-decoration: underline;">Secure Checkout and Payment Processing</span> – The traveler enters in their payment information and the payment is automatically processed. The traveler can rest assured that their information is secured. LiveRez uses 256-bit encryption during the check out process and processes payment with a secure PCI-compliant credit card gateway.</p>
<p><span style="text-decoration: underline;">Following Up Automatically</span> – After the reservation is made, the LiveRez CRM tool can be configured to send guests a variety of email messages keeping them informed of their reservation. The manager simply creates a template for any given situation, chooses how the template is customized to the recipient with a variety of macros, and then chooses when and to whom the e-mail is sent based on a number of event-driven send rules. Managers often use this CRM system to send e-mails to guests on variety of subjects:</p>
<ul>
<li>Payment reminders</li>
<li>Lock-box codes</li>
<li>Driving directions</li>
<li>Local area guides</li>
<li>Asking for feedback post-stay</li>
<li>And even asking guests to come back in the future</li>
</ul>
<p><strong>The Benefits</strong></p>
<p>This streamlined booking process has a number of benefits for both travelers and vacation rental managers.</p>
<p><span style="text-decoration: underline;">Your Business is Open 24-7</span> – Even when managers and their employees are sound asleep, their LiveRez-powered website is working overtime to take guests’ reservations. Because guests can book online, you don’t lose business. And, because your guests can close the deal online, they stop shopping (and don’t head over to one of your competitors’ websites).</p>
<p><span style="text-decoration: underline;">Booking is Easy for Travelers</span> – You want the booking process to be as easy as possible for travelers. LiveRez makes the process of finding and booking a property extremely simple and convenient. This ensures that travelers don’t get confused trying to navigate your website.</p>
<p><span style="text-decoration: underline;">Answering Questions Before They Are Asked</span> – At LiveRez, we offer a complete content management system that is part of your back office. This allows you to modify the content on your website in real-time. You can add or change nearly any piece of information on your website including property information, photos, website text, videos, titles, alt tags, meta tags and more right from your back office. This allows you to give your guests comprehensive information about your business, your properties, the area and more. This serves two purposes: It makes guests feel more confident about booking online, and it answers a number of their questions in advance so you get fewer phone calls.</p>
<p><span style="text-decoration: underline;">Save Time Over Taking Bookings Over the Phone</span> – Managers will tell you that they spend significantly less time and money when bookings come in online rather than over the phone. Online bookings save reservationists from having to manually enter the guest’s information and answering questions on the phone. Of course, guests always have the option of calling in if they need more information, but even the ones who do call in generally arrive more informed.</p>
<p><span style="text-decoration: underline;">Follow-Up Simplified</span> – The LiveRez CRM makes following-up with your guests and owners as easy as ever. Save time and money automating many of your e-mails, increase the number of touches with guests and owners, and never forget to send important messages. Managers using the system have told us that the CRM saves them significant amounts of time and money while increasing customer satisfaction.</p>
<p>As you can see, there are multiple benefits to offering your guests a streamlined online booking process. If you’d like to learn about LiveRez and how its cloud-based vacation rental software can help take your business to the next level, visit <a href="http://www.liverez.com/" target="_blank">LiveRez.com</a> or call our sales team at (208) 639-6106.</p>
<p><strong>Learn More About LiveRez</strong><br />
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).</p>
<p>Visit <a href="http://bit.ly/lVzXkV" target="_blank">LiveRez.com</a> to learn more:</p>
<ul>
<li><a href="http://bit.ly/sMlZBa" target="_blank">Take a Demo</a></li>
<li><a href="http://bit.ly/lxS8eR" target="_blank">View Features</a></li>
<li><a href="http://bit.ly/nVvJnO" target="_blank">Read Testimonials</a></li>
</ul>
]]></content:encoded>
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		<title>One New Vacation Rental Software Feature That Could Save You Thousands</title>
		<link>http://www.liverez.com/blog/index.php/2012/05/one-new-vacation-rental-software-feature-that-could-save-you-thousands/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=one-new-vacation-rental-software-feature-that-could-save-you-thousands</link>
		<comments>http://www.liverez.com/blog/index.php/2012/05/one-new-vacation-rental-software-feature-that-could-save-you-thousands/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:52:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez.com Features]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[overhead]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[vacation rental software]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1915</guid>
		<description><![CDATA[If you’re a vacation rental manager, we don’t need to remind you of how many e-mails your business sends out every single day. But, have you ever sat back and thought about how much time your employees are spending sending out all of those e-mails? Chances are, they’re sending out a lot of the same [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1916" class="wp-caption alignright" style="width: 260px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/E-mail_flying.png"><img class="size-full wp-image-1916" title="E-mail_flying" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/E-mail_flying.png" alt="Flying E-mail Automation CRM" width="250" height="187" /></a><p class="wp-caption-text">LiveRez&#39;s new Customer Relationship Management Tool (CRM) has the ability to save managers thousands of dollars a year by automating a vacation rental management company&#39;s e-mail communication with guests and owners.</p></div>
<p>If you’re a vacation rental manager, we don’t need to remind you of how many e-mails your business sends out every single day. But, have you ever sat back and thought about how much time your employees are spending sending out all of those e-mails?</p>
<p>Chances are, they’re sending out a lot of the same types of e-mails:</p>
<ul>
<li>Reservation Confirmations</li>
<li>Payment Reminders</li>
<li>Lockbox Codes</li>
<li>Driving Directions</li>
<li>Local Area Guides / Recommended Activities</li>
<li>Asking for Reviews</li>
<li>Notifying Owners of Bookings</li>
<li>Notifying Staff Members (cleaners, maintenance, managers, etc.) of Bookings</li>
<li>Inviting Guests to Come Back Next Year</li>
</ul>
<p>And even if you’re not sending all these e-mails, you’d probably love to have the extra time to do so.<span id="more-1915"></span></p>
<p>You probably even have standard messages you send for each e-mail. Whichever employee is sending these out probably just inserts a few variables to customize the e-mail to the guests. And, because that person is human, they probably make a mistake every now and then.</p>
<p>Now image if your employees never had to send one of these e-mails ever again. In fact, imagine if these e-mails went out automatically, at the exact time you wanted them to. Imagine if the e-mails said the exact thing you wanted them to (and were even customized to the recipient). Even more exciting – what if you could duplicate this for nearly any type of standard communication with a guest or an owner?</p>
<p>We’re not talking about the cookie-cutter e-mails that some vacation rental software systems send out for you automatically. We’re talking about messages that you write for specific situations that are tailored to the recipient.</p>
<p>YOU choose the message.</p>
<p>YOU choose how to customize it to the recipient.</p>
<p>YOU choose the rules that govern when it goes out and who it goes to.</p>
<p>We’re talking about putting your e-mail communication efforts on cruise control.</p>
<p>We’re talking about LiveRez’s new <a href="http://www.liverez.com/crm/" target="_blank">Customer Relationship Management (CRM) tool</a>.</p>
<p>LiveRez partner Leigh Bateman of <a href="http://www.magicalvacationhomes.com/" target="_blank">Magical Vacation Homes</a> in Celebration, FL  recently took the time to do the math on how much value a feature like this would be worth to his business. He figured such a feature would save his employees at least 1 ½ hours for every reservation. In the last year, his business did 1,600 reservations, and at a value of $20 an hour it would save him approximately $48,000 (1600 x 1.5 x 20 = 48,000).</p>
<p>At LiveRez, we invite you to do your own math. How much could this new feature save you a year? What could your employees be doing with this extra time? How much more could you expand your communication efforts with your guests and owners? And, how much stress will this relieve for you as a manager?</p>
<p>If this new feature sounds interesting to you, we invite you to check out <a href="http://www.liverez.com/crm/" target="_blank">LiveRez.com/CRM</a> or give our sales team a call at (208) 639-6106. We’d love to talk with you about how much time and money this new feature (and the LiveRez system in general) could save you.</p>
<p><strong>Learn More About LiveRez</strong><br />
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).</p>
<p>Visit <a href="http://bit.ly/lVzXkV" target="_blank">LiveRez.com</a> to learn more:</p>
<ul>
<li><a href="http://bit.ly/sMlZBa" target="_blank">Take a Demo</a></li>
<li><a href="http://bit.ly/lxS8eR" target="_blank">View Features</a></li>
<li><a href="http://bit.ly/nVvJnO" target="_blank">Read Testimonials</a></li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VRMA West Speech: LiveRez CEO Tracy Lotz Talks about the Importance of Partnership</title>
		<link>http://www.liverez.com/blog/index.php/2012/05/vrma-west-speech-liverez-ceo-tracy-lotz-talks-about-the-importance-of-partnership/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vrma-west-speech-liverez-ceo-tracy-lotz-talks-about-the-importance-of-partnership</link>
		<comments>http://www.liverez.com/blog/index.php/2012/05/vrma-west-speech-liverez-ceo-tracy-lotz-talks-about-the-importance-of-partnership/#comments</comments>
		<pubDate>Fri, 04 May 2012 18:30:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez News]]></category>
		<category><![CDATA[monterey]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[Tracy Lotz]]></category>
		<category><![CDATA[vacation rental]]></category>
		<category><![CDATA[vacation rental software]]></category>
		<category><![CDATA[VRMA]]></category>
		<category><![CDATA[VRMA West]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1911</guid>
		<description><![CDATA["When the ducks fly, we all hunt." If you've every heard LiveRez CEO Tracy Lotz talk about his company's business model, you've probably heard that phrase. But, it's a telling metaphor for LiveRez's relationship with the many property management companies using its software. During his speech at the 2012 VRMA Western Seminar in Monterey, CA, [...]]]></description>
			<content:encoded><![CDATA[<p>"When the ducks fly, we all hunt."</p>
<p>If you've every heard LiveRez CEO Tracy Lotz talk about his company's business model, you've probably heard that phrase. But, it's a telling metaphor for LiveRez's relationship with the many property management companies using its software.</p>
<p>During his speech at the 2012 VRMA Western Seminar in Monterey, CA, Lotz talked about the importance of the "partnerships" that LiveRez takes with its managers. It's this partnership approach - backed by a pay-for-performance pricing model that economically aligns LiveRez with each one of its partners - that's helped the company grow from two original property manager partners in January 2008 to the company's 600 partners today.</p>
<p>To hear Lotz's whole speech, check out the video embedded below.</p>
<p><iframe width="420" height="315" src="http://www.youtube.com/embed/ImIAe46VbBc?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><strong>Learn More About LiveRez</strong><br />
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).</p>
<p>Visit <a href="http://bit.ly/lVzXkV" target="_blank">LiveRez.com</a> to learn more:</p>
<ul>
<li><a href="http://bit.ly/sMlZBa" target="_blank">Take a Demo</a></li>
<li><a href="http://bit.ly/lxS8eR" target="_blank">View Features</a></li>
<li><a href="http://bit.ly/nVvJnO" target="_blank">Read Testimonials</a></li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crystal Water Villas: A Model of Efficiency (and Success)</title>
		<link>http://www.liverez.com/blog/index.php/2012/05/crystal-water-villas-a-model-of-efficiency-and-success/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=crystal-water-villas-a-model-of-efficiency-and-success</link>
		<comments>http://www.liverez.com/blog/index.php/2012/05/crystal-water-villas-a-model-of-efficiency-and-success/#comments</comments>
		<pubDate>Wed, 02 May 2012 19:27:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez Partners]]></category>
		<category><![CDATA[Crystal Water Villas]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FlipKey]]></category>
		<category><![CDATA[HomeAway]]></category>
		<category><![CDATA[Lake of the Ozarks]]></category>
		<category><![CDATA[LiveRez partner profiles]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[vacation rental software]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1893</guid>
		<description><![CDATA[Crystal Water Villas Location: Gravois Mills, MO (Lake of the Ozarks) Website: CrystalWaterVillas.com QuickQuote: “Through social media and utilizing LiveRez’s SEO/SEM program, I’ve been able to eliminate the cost of advertising on sites like HomeAway and FlipKey and have not jeopardized in any way the number of reservations that have come through this year.” Efficiency [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1894" class="wp-caption alignright" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/CrystalWaterScreen_350.jpg"><img class="size-full wp-image-1894" title="CrystalWaterScreen_350" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/CrystalWaterScreen_350.jpg" alt="Crystal Water Villas " width="350" height="180" /></a><p class="wp-caption-text">There&#39;s no mistake where Crystal Water Villas is located after just one glance at the company&#39;s LiveRez-powered website</p></div>
<p><strong>Crystal Water Villas</strong><br />
<strong>Location</strong>: Gravois Mills, MO (Lake of the Ozarks)<br />
<strong>Website</strong>: <a href="http://www.crystalwatervillas.com/" target="_blank">CrystalWaterVillas.com</a><br />
<strong>QuickQuote</strong>: “Through social media and utilizing LiveRez’s SEO/SEM program, I’ve been able to eliminate the cost of advertising on sites like HomeAway and FlipKey and have not jeopardized in any way the number of reservations that have come through this year.”</p>
<p>Efficiency is Sherry Shippee’s best friend.</p>
<p>It’s allowed her to manage more than 30 <a href="http://www.crystalwatervillas.com/vacation-rentals-homes.asp?cat=1353" target="_blank">lakefront vacation homes on Lake of the Ozarks</a> all by herself. And her business, Crystal Water Villas, continues to grow 15 to 20 percent a year.</p>
<p>Her business is doing so well, in fact, that she recently was able to quit advertising on sites like HomeAway and FlipKey.</p>
<p>Wait. She manages more than 30 properties all by herself? Grows 15 to 20 percent a year? And doesn’t rely on HomeAway for her business? How does she do it?<span id="more-1893"></span></p>
<p>For Shippee, it’s a combination of outsourcing work to the right people, utilizing technology, being selective with her inventory, and providing guests with outstanding customer service.</p>
<p>By sticking to these simple principles, Shippee and Crystal Water Villas now do more with less work and lower costs.</p>
<div id="attachment_1896" class="wp-caption alignleft" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/crown_350.jpg"><img class="size-full wp-image-1896" title="crown_350" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/crown_350.jpg" alt="CrownView Crystal Water Villas" width="350" height="233" /></a><p class="wp-caption-text">Crownview, available through Crystal Water Villas, is a original 1940s lakefront home with stunning panoramic views. It&#39;s been popular as a location for small, destination weddings.</p></div>
<p><strong>Rule 1: Niche Marketing Increases Efficiency</strong></p>
<p>Shippee understands that her business operates in a niche market and rather than try to be all things to all people, she focuses her efforts on the guests and owners best served by her business.</p>
<p>You see, Crystal Water Villas manages only short-term rentals and only properties that are directly on the shore of Lake of the Ozarks.</p>
<p>Some may think that such a specific niche may limit her, but not when you look at how big Lake of the Ozarks is and how popular it is with visitors.</p>
<p>“If you stretched out the shoreline of the lake, it would be as long as the state of California,” Shippee said.</p>
<p>That’s a lot of shoreline, a lot of real estate and a lot of room to have fun whether it’s out on the water or inland nearby.</p>
<p>There’s no shortage of <a href="http://www.crystalwatervillas.com/local-area-guide.asp" target="_blank">fun activities at Lake of the Ozarks</a>. Shippee said you can often find guests boating, parasailing, visiting wineries and state parks, or even exploring nearby caves. There are even restaurants that guests can access via the water.</p>
<p>And, for visitors that need a place to stay, Shippee has a prime selection.</p>
<p>“We have the full gamet,” she said, “from (properties) with just the basic necessities –  ones that could be used by a fisherman or just a small family that is looking for an economical getaway – all the way up to luxury homes that can house multiple families.”</p>
<p><strong>Rule 2: Choose Quality over Quantity</strong></p>
<div id="attachment_1898" class="wp-caption alignright" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/BellaVita_350.jpg"><img class="size-full wp-image-1898" title="BellaVita_350" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/BellaVita_350.jpg" alt="" width="350" height="262" /></a><p class="wp-caption-text">La Casa De La Bella Vita is a 6-bedroom luxury lakefront home available through Crystal Water Villas.</p></div>
<p>Despite her growing inventory, Shippee doesn’t take just any home into her <a href="http://www.crystalwatervillas.com/property-management-services.asp">Lake of the Ozarks rental program</a>.</p>
<p>“I am really selective of the types of properties I accept into our rental program,” she said. “If I don’t want to stay there, I won’t put it on our program.”</p>
<p>Shippee understand that it’s important that guests have an outstanding experience when they stay with Crystal Water Villas. And, they won’t get that if they’re stuck in a sub-par home.</p>
<p>“I want to make sure our guests have a very exciting and memorable experience while they’re staying at the lake and at our properties,” she said.</p>
<p>You see, choosing quality over quantity translates into less work for Shippee and better experiences for her guests – again, two more measures of efficiency.</p>
<p>Shippee extends this quality over quantity approach to other areas of her business, as well as the idea of niche marketing.</p>
<p><strong>Rule 3: Outsourcing to Professionals Increases Quality and Efficiency</strong></p>
<p>Shippee understands that running all of her company’s marketing efforts by herself would be a tremendous drain on her time. So, she outsources the work to professionals and then meets with them regularly to strategize.</p>
<p>The social media company that Shippee works with helps Crystal Water Villas build a following and increase engagement on its social media channels and even creates focused content for the company’s blog.</p>
<p>It has also helped Shippee run some very successful social media promotions.</p>
<p>One promotion asked guests to share photos of their stay on Facebook, with the guest whose photo received the most “likes” winning a week’s stay at one of Crystal Water Villas’ properties.</p>
<div id="attachment_1900" class="wp-caption alignleft" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/CampJohnston_350.jpg"><img class="size-full wp-image-1900" title="CampJohnston_350" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/CampJohnston_350.jpg" alt="Camp Johnston - Crystal Water Villas" width="350" height="232" /></a><p class="wp-caption-text">Popular with families, Camp Johnston is yet another beautiful lakefront home available through Crystal Water Villas.</p></div>
<p>Another promotion asked guests to “like” the company on Facebook and then refer their friends for a chance to win free stays at the company’s properties.</p>
<p>Additionally, this social media service helps Crystal Water Villas use its blog to not only inform guests about area activities and events, but also to inform owners about things they can do to optimize their properties to get more bookings.</p>
<p>All these social media efforts are paying dividends. The company has well over 600 likes of <a href="https://www.facebook.com/crystalwatervillas" target="_blank">Crystal Water Villas’ Facebook page</a>. But, what’s more important than that number is the level of engagement the fans have with the page.</p>
<p>Shippee said that she’s seeing traffic coming to the company’s website from the Facebook page, and this traffic is targeted to the demographic Crystal Water Villas is looking for – another principle of niche marketing.</p>
<p>“We do have a smaller number of likes but those likes are specifically guests that have stayed with us before or have a love of the lake like we do,” Shippee said. “And, that’s exactly the type of people we want.”</p>
<p>Another thing that is driving business to her website is <a href="http://www.liverez.com/seo/" target="_blank">LiveRez’s SEO/SEM program</a>.</p>
<p>“I’ve always been very annoyed with our web position and could not quite figure out how to get moved up on the search engines,” Shippee said. “When we started (on the SEO/SEM Program), we were ranking in the 30s, and some even in the low 30s or 40s, but (SEO/SEM Manager Sam Martin) has gotten us up to where we are single digits now, with the exception of maybe three or four terms, which are like 13 or 14.”</p>
<div id="attachment_1902" class="wp-caption alignright" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/ByLand_350.jpg"><img class="size-full wp-image-1902" title="ByLand_350" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/ByLand_350.jpg" alt="Eagles Nest - Crystal Water Villas" width="350" height="233" /></a><p class="wp-caption-text">More stunning views of Lake of the Ozarks await you at By Land, Air &amp; Lake, available through Crystal Water Villas</p></div>
<p>One strategy that Martin and the LiveRez SEO/SEM team have taken to help boost the website’s ranking is to pay close attention to consumer experience, especially on the website’s front page. This attention to detail has not only led to higher search engine placement, but also increased conversion rates.</p>
<p>“I’m just tickled pink,” Shippee said of Martin’s work. “I think he’s done an amazing job.”</p>
<p>Through a combination of better search engine optimization and her social media efforts, Shippee has been able to drop her advertising efforts on sites like HomeAway – a change that is leaving her with more money in her pockets at the end of the day.</p>
<p>“Through social media and utilizing (LiveRez’s SEO/SEM program), I’ve been able to eliminate the cost of advertising on sites like HomeAway and FlipKey and have not jeopardized in any way the number of reservations that have come through this year,” she said.</p>
<p><strong>Rule 4: Embracing Technology Increases Your Efficiency  </strong></p>
<p>Shippee is a big believer in adopting new technology to help streamline her business.</p>
<p>In fact, she’s even helping educate her guests about how the technology she’s adopted can help streamline their booking processes. Currently, she’s running a promotion to better educate her guests about booking online, by giving them discounts to book online.</p>
<p>This promotion, along with the efforts of her social media team and LiveRez’s SEO/SEM program, has resulted in a significant increase in web bookings. So far this year, she’s already seen a 30 percent increased in web bookings, as compared to the first four months of last year.</p>
<div id="attachment_1904" class="wp-caption alignleft" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/eaglesnest_350.jpg"><img class="size-full wp-image-1904" title="eaglesnest_350" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/eaglesnest_350.jpg" alt="Eagles Nest - Crystal Water Villas" width="350" height="263" /></a><p class="wp-caption-text">A masterpiece couples home awaits you at Eagles Nest.</p></div>
<p>“I count that toward the promotion plus the efforts of both Josh on social media and Sam with search engine optimization,” Shippee said.</p>
<p>Shippee said the savings in time with online bookings are “just phenomenal.” She estimated that when bookings come in over the phone, she normally spends five to ten minutes on the phone, answering questions and then inputting the reservation into the system.</p>
<p>“(When bookings come through online), it saves an enormous amount of time for me because I’m not taking that reservation over the phone,” she said. “Plus, it is giving the guest the opportunity to utilize all the features of the website. And, I think the more that they are exposed to the website, the better that creates our brand image within their mind. So, when they are thinking of vacationing at Lake of the Ozarks again, the first place they are going to come is Crystal Water Villas.”</p>
<p>Another LiveRez features that is saving Shippee time and helping keep Crystal Water Villas top of mind with guests is <a href="http://www.liverez.com/crm/" target="_blank">LiveRez’s new customer relationship management (CRM) tool</a>.</p>
<p>LiveRez’s CRM tool lets managers create their own message templates customized to recipients and then control when those messages are sent through a number of event-driven send rules. This essentially allows managers to automate much of their e-mail communication with guests and owners.</p>
<p>“Oh my gosh, (the CRM tool) is amazing,” she said.</p>
<p>The CRM tool has been especially important to Shippee because just the communication aspect of managing 35 <a href="http://www.crystalwatervillas.com/" target="_blank">Lake of the Ozarks house rentals</a> all by herself is a huge job. The system allows her to automatically send out e-mails informing guests and owners about reservations. Shippee said she’s using the CRM tool to e-mails guests about rental agreements, reminding them of payment due, and providing them lock box codes to the properties they’ve rented, as well as informing owners when their properties are booked.</p>
<div id="attachment_1906" class="wp-caption alignright" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/05/peace_350.jpg"><img class="size-full wp-image-1906" title="peace_350" src="http://www.liverez.com/blog/wp-content/uploads/2012/05/peace_350.jpg" alt="Peace O' Heaven" width="350" height="263" /></a><p class="wp-caption-text">Many of the lakefront homes available through Crystal Water Villas have their own docks, like Peace O&#39; Heaven (seen here).</p></div>
<p>“All those things that I used to do continually have all been automated. I almost feel like sometimes I can sit back and eat bon bons,” Shippee joked.</p>
<p><strong>A Model for Success</strong></p>
<p>Shippee is a good example of a manager whose smart business decisions are really paying dividends. Whether it’s adopting new technology like LiveRez’s CRM, outsourcing her marketing efforts to proven professionals, making smart decisions about her inventory or just ensuring that all of her guests have amazing vacations, Shippee has outlined a proven model for success.</p>
<p>Through this combination of niche marketing, quality control, smart outsourcing and embracing technology, Shippee has her business running on all cylinders.</p>
<p>It really is efficiency at its finest.</p>
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		<title>VRMA East Speech: LiveRez is More Than Just Software</title>
		<link>http://www.liverez.com/blog/index.php/2012/04/vrma-east-speech-tyler-hurst-says-liverez-is-more-than-just-software/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vrma-east-speech-tyler-hurst-says-liverez-is-more-than-just-software</link>
		<comments>http://www.liverez.com/blog/index.php/2012/04/vrma-east-speech-tyler-hurst-says-liverez-is-more-than-just-software/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 21:24:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez News]]></category>
		<category><![CDATA[LiveRez Partners]]></category>
		<category><![CDATA[LiveRez]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[vacation rental software]]></category>
		<category><![CDATA[VRMA]]></category>
		<category><![CDATA[VRMA East]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1883</guid>
		<description><![CDATA[During LiveRez's Gold Sponsor speech at the 2012 Vacation Rental Managers Association (VRMA) Eastern Seminar, Sales Manager Tyler Hurst talked about what partnership means to LiveRez. In a nutshell, Hurst said that LiveRez is more than just vacation rental software (the product) -- it's about the company's relationship with its more than 500 vacation rental [...]]]></description>
			<content:encoded><![CDATA[<p>During LiveRez's Gold Sponsor speech at the 2012 Vacation Rental Managers Association (VRMA) Eastern Seminar, Sales Manager Tyler Hurst talked about what partnership means to LiveRez. In a nutshell, Hurst said that LiveRez is more than just vacation rental software (the product) -- it's about the company's relationship with its more than 500 vacation rental manager partners from across the United States and beyond.</p>
<p>Hurst noted that this commitment to partnership is evident in the top five priorities of the company:<br />
1. Serve our Property Manager Partners<br />
2. Create World-Class Software Supported by a World-Class Organization<br />
3. Build the LiveRez.com Network to Unlock New Revenue Streams for our Partners<br />
4. Continue to be Industry Thought Leaders and Support the VRMA / Professional Managers<br />
5. NEVER FORGET PRIORITY NO. 1</p>
<p>If you want to hear Tyler's complete speech, you can view the video below:</p>
<p><iframe src="http://www.youtube.com/embed/U6iTBgD-nYY?rel=0" frameborder="0" width="420" height="315"></iframe></p>
<p><strong>Learn More About LiveRez</strong><br />
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).</p>
<p>Visit <a href="http://bit.ly/lVzXkV" target="_blank">LiveRez.com</a> to learn more:</p>
<ul>
<li><a href="http://bit.ly/sMlZBa" target="_blank">Take a Demo</a></li>
<li><a href="http://bit.ly/lxS8eR" target="_blank">View Features</a></li>
<li><a href="http://bit.ly/nVvJnO" target="_blank">Read Testimonials</a></li>
</ul>
]]></content:encoded>
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		<title>LiveRez Gives Away Three Kindle Fires at the VRMA Eastern Seminar</title>
		<link>http://www.liverez.com/blog/index.php/2012/04/liverez-gives-away-three-kindle-fires-at-the-vrma-eastern-seminar/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=liverez-gives-away-three-kindle-fires-at-the-vrma-eastern-seminar</link>
		<comments>http://www.liverez.com/blog/index.php/2012/04/liverez-gives-away-three-kindle-fires-at-the-vrma-eastern-seminar/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 20:37:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez News]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[vacation rental software]]></category>
		<category><![CDATA[VRMA]]></category>
		<category><![CDATA[VRMA East]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1875</guid>
		<description><![CDATA[LiveRez just announced the three winners of Kindle Fires at the 2012 VRMA Eastern Seminar. Thanks again to everyone who entered to win and all of you that stopped by the booth. Without further ado, here's the winners (also pictured below): Fred Cercena of Getaway Vacations Marcia Hanscome of Vacation Rentals of North Myrtle Beach [...]]]></description>
			<content:encoded><![CDATA[<p>LiveRez just announced the three winners of Kindle Fires at the 2012 VRMA Eastern Seminar. Thanks again to everyone who entered to win and all of you that stopped by the booth. Without further ado, here's the winners (also pictured below):</p>
<ul>
<li>Fred Cercena of <a href="http://www.getaway-vacations.com/">Getaway Vacations</a></li>
<li>Marcia Hanscome of <a href="http://www.vacationrentalsofnmb.com/">Vacation Rentals of North Myrtle Beach</a></li>
<li>Nita Decker of <a href="http://www.georgiamtnrentals.com/">Georgia Mountain Rentals</a></li>
</ul>
<div id="attachment_1877" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/04/1KindleVRMAEast2012.jpg"><img class="size-full wp-image-1877" title="1KindleVRMAEast2012" src="http://www.liverez.com/blog/wp-content/uploads/2012/04/1KindleVRMAEast2012.jpg" alt="LiveRez Kindle Fire VRMA East 2012" width="600" height="803" /></a><p class="wp-caption-text">Fred Cercena of Getaway Vacations poses for a photo with LiveRez Director of Partner Success Sharon Clark after being announced as one of three winners of Kindle Fires at the 2012 VRMA Eastern Seminar.</p></div>
<p><span id="more-1875"></span></p>
<div id="attachment_1878" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/04/2KindleVRMAEast2012.jpg"><img class="size-full wp-image-1878" title="2KindleVRMAEast2012" src="http://www.liverez.com/blog/wp-content/uploads/2012/04/2KindleVRMAEast2012.jpg" alt="LiveRez Kindle Fire VRMA East 2012" width="600" height="803" /></a><p class="wp-caption-text">Marcia Hanscome of Vacation Rentals of North Myrtle Beach poses for a photo with LiveRez Director of Partner Success Sharon Clark after being announced as one of three winners of Kindle Fires at the 2012 VRMA Eastern Seminar.</p></div>
<p>&nbsp;</p>
<div id="attachment_1879" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/04/3KindleVRMAEast2012.jpg"><img class="size-full wp-image-1879" title="3KindleVRMAEast2012" src="http://www.liverez.com/blog/wp-content/uploads/2012/04/3KindleVRMAEast2012.jpg" alt=" LiveRez Kindle Fire VRMA East 2012" width="600" height="803" /></a><p class="wp-caption-text">Nita Decker of Georgia Mountain Rentals poses for a photo with LiveRez Director of Partner Success Sharon Clark and LiveRez Sales Manager Tyler Hurst after being announced as one of three winners of Kindle Fires at the 2012 VRMA Eastern Seminar.</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>How LiveRez Partners Are Using Video</title>
		<link>http://www.liverez.com/blog/index.php/2012/04/how-liverez-partners-are-using-video/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-liverez-partners-are-using-video</link>
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		<pubDate>Tue, 17 Apr 2012 16:49:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez Partners]]></category>
		<category><![CDATA[LiveRez.com Features]]></category>
		<category><![CDATA[Embed]]></category>
		<category><![CDATA[vacation rental software]]></category>
		<category><![CDATA[vacation rentals]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1868</guid>
		<description><![CDATA[LiveRez makes it easy for vacation rental managers to embed video on their websites, and current partners are taking full advantage of this ability. In the following blog, we’ll talk a little about how some of these managers use video on their websites (and show you some examples). One LiveRez partner that uses video to [...]]]></description>
			<content:encoded><![CDATA[<p>LiveRez makes it easy for vacation rental managers to <a href="http://www.liverez.com/blog/index.php/2012/03/embedding-videos-on-property-pages-it%E2%80%99s-easy-with-liverez/" target="_blank">embed video on their websites</a>, and current partners are taking full advantage of this ability. In the following blog, we’ll talk a little about how some of these managers use video on their websites (and show you some examples).</p>
<p>One LiveRez partner that uses video to its fullest is Sherry King of <a href="http://www.jennervacationrentals.com/" target="_blank">Jenner Vacation Rentals</a>. King says they rely heavily on videos posted on their LiveRez website in getting travelers to book their properties.</p>
<p>“We couldn’t imagine running this business without our videos,” King said. “And not only that – it’s the wave of the future.”</p>
<p>King said the business started using video shortly after a professional videographer stayed at one of their properties and offered his services. They had him do a video and were taken aback by how well it portrayed the look and feel of the property. Since then, they’ve made video a staple of their property listings.</p>
<p>You can check out an example below:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/ofpfo8rHuQA?feature=player_embedded" frameborder="0" allowfullscreen></iframe><span id="more-1868"></span></p>
<p>Victoria Smith of <a href="http://www.alpenglowvacationrentals.com/" target="_blank">Alpenglow Vacation Rentals</a> in Bend, Ore. also uses video in her property listings to great effect. In fact, the ability to embed video on property listings was a big reason why Smith chose LiveRez.</p>
<p>“Not all the software companies I was looking at offered video integration,” Smith said. “And, LiveRez was competitively priced, if not better, than (other software providers).”</p>
<p>You can check out an example of Smith’s videos below:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/skYx9o1SSRM?feature=player_embedded" frameborder="0" allowfullscreen></iframe></p>
<p>Smith and King choose to outsource their video production, but for managers who are looking for some savings or enjoy the creative process they can learn to film and edit their own property videos.</p>
<p>Greg Ross of <a href="http://www.pacificcoastvacationproperties.com/" target="_blank">Pacific Coast Vacation Properties</a> – a former director of technology – makes many of his own videos using programs Adobe Premiere and Adobe After Effects.</p>
<p>One of his many uses of video is to showcase the company’s forward-thinking management practices to vacation home owners in the San Diego area. Embedded below is a great example. You can also view more examples at <a href="http://www.youtube.com/user/PacificCoastVacation/videos" target="_blank">Pacific Coast Vacation Properties’ YouTube channel</a>.</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/zmzNPXLmuuA?feature=player_embedded" frameborder="0" allowfullscreen></iframe></p>
<p>Dave Conro of <a href="http://www.cimmaronstjohn.com/" target="_blank">Cimmaron St. John</a> in the Virgin Islands makes his own videos as well, but has a unique process for doing so. Conro shoots the all the raw footage (all in high definition) from the Virgin Islands and then sends the video files to his son, Joshua, in China via Drop Box. His son then does all the post production work.</p>
<p>According to Conro, one of major benefits of using video is showing potential guests exactly what they’ll be seeing when they stay at the home. He called it his WYSIWYG (<span style="text-decoration: underline;">W</span>hat <span style="text-decoration: underline;">Y</span>ou <span style="text-decoration: underline;">S</span>ee <span style="text-decoration: underline;">I</span>s <span style="text-decoration: underline;">W</span>hat <span style="text-decoration: underline;">Y</span>ou <span style="text-decoration: underline;">G</span>et) approach. Using this method, Conro says there are no surprises when guests arrive at the property.</p>
<p>You can see an example of one of the company’s videos embedded below:</p>
<p><iframe src="http://player.vimeo.com/video/24670272?title=0&amp;byline=0&amp;portrait=0" width="640" height="480" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>So whether <a href="http://www.liverez.com/blog/index.php/2012/03/video-now-more-accessible-to-property-managers/" target="_blank">managers make their own videos</a> or commission a professional to do so,  these LiveRez partners show that there is a great opportunity for vacation rental managers to create videos and post them on their websites and other sites like YouTube (…speaking of YouTube, check out these impressive <a href="http://www.liverez.com/blog/index.php/2012/02/the-age-of-youtube-and-video-marketing/" target="_blank">YouTube stats</a>).</p>
<p>Does your vacation rental business currently use video? Leave a comment below and link back to some of your videos. We’d love to see your work.</p>
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		<title>LiveRez.com Taps Sharon Clark as Director of Partner Success</title>
		<link>http://www.liverez.com/blog/index.php/2012/04/liverez-com-taps-sharon-clark-as-director-of-partner-success/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=liverez-com-taps-sharon-clark-as-director-of-partner-success</link>
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		<pubDate>Thu, 12 Apr 2012 16:21:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez News]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[LiveRez]]></category>
		<category><![CDATA[Partner]]></category>
		<category><![CDATA[Sharon Clark]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[vacation rental software]]></category>
		<category><![CDATA[vacation rentals]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1862</guid>
		<description><![CDATA[The industry leading vacation rental software provider adds former vacation rental director and LiveRez partner to drive partner success  BOISE, Id. –– LiveRez.com, the leading provider of end-to-end, cloud-based vacation rental software, has added vacation rental management veteran Sharon Clark to its growing staff in Boise, Id. As director of partner success, Clark will be [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;" align="center"><em>The industry leading vacation rental software provider adds former vacation rental director and LiveRez partner to drive partner success </em></p>
<div id="attachment_1863" class="wp-caption alignright" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/04/Sharron_Clark_350px.jpg"><img class="size-full wp-image-1863" title="Sharron_Clark_350px" src="http://www.liverez.com/blog/wp-content/uploads/2012/04/Sharron_Clark_350px.jpg" alt="Sharon Clark LiveRez" width="350" height="362" /></a><p class="wp-caption-text">Sharon Clark joins LiveRez.com as Director of Partner Success.</p></div>
<p><strong>BOISE, Id.</strong> –– <a href="http://www.liverez.com/" target="_blank">LiveRez.com</a>, the leading provider of end-to-end, cloud-based vacation rental software, has added vacation rental management veteran Sharon Clark to its growing staff in Boise, Id.</p>
<p>As director of partner success, Clark will be responsible for working with LiveRez.com’s rapidly growing partner base of more than 500 professional vacation rental managers to spread industry and software best practices, and drive incremental revenue to their bottom line.</p>
<p>“Sharon will be a huge asset to this company as we strengthen and grow the LiveRez.com network,” said Tracy Lotz, founder and CEO of LiveRez.com.</p>
<p>Clark to comes LiveRez.com from <a href="http://www.keeferentals.com/" target="_blank">Keefe Rentals</a> in Lake Geneva, Wisc., where she spent the past seven years as director of the company’s vacation rental program. In her role at Keefe Rentals, Clark provided professional rental management services to property owners and guests through southeastern Wisconsin.</p>
<p>Clark and Keefe Rentals were early partners with LiveRez.com, going live in January 2010. According to Lotz, Clark’s familiarity with LiveRez.com and its software and services will be a valuable asset to both the company and its many partners.<span id="more-1862"></span></p>
<p>“My involvement in LiveRez.com over the past two years has allowed me to witness a vivid illustration of the potential impact that a specifically engineered group can have within an industry,” Clark said. “I am enthusiastic to take part, as I’m excited about the vision for the company – evolving from software provider to network organizer.”</p>
<p>In her new position, Clark will work with LiveRez.com’s partners to help them unlock additional streams of revenue. This includes educating partners about many of LiveRez.com’s current programs aimed at accelerating their success, optimizing their use of the LiveRez.com system, spreading industry best practices and developing new vehicles for profit growth.</p>
<p>Clark, who holds a Bachelor of Science in Marketing from the University of Wisconsin – La Crosse, has more than 12 years experience in the hospitality industry, spanning positions in both the vacation rental industry and hotels.  Additionally, Clark is a member of a number of civic and trade organizations, including the Vacation Rental Managers Association (VRMA), BNI, the American Marketing Association and her county’s visitor’s bureau, as well as serving as the vice president of her local chamber of commerce.</p>
<p>To learn more about LiveRez.com, please call (800) 343-2891 or visit <a href="http://www.liverez.com/" target="_blank">LiveRez.com</a>.</p>
<p><strong>About LiveRez.com</strong></p>
<p>LiveRez.com is a complete, online, vacation rental property management solution, focused on making vacation rental property managers fully operational online and thereby increasing bookings. LiveRez.com offers <a href="http://www.liverez.com/websites/" target="_blank">best-in-class dynamic websites</a>, an <a href="http://www.liverez.com/quickbooks/" target="_blank">industry-exclusive connection to QuickBooks</a> for trust accounting, an online booking engine, an <a href="http://www.liverez.com/vacation-rental-software-by-liverez.asp#all-in-one" target="_blank">end-to-end property management system</a>, online marketing services, and a unique “Pay-for-Performance” approach, which provides a mutually beneficial partnership between LiveRez.com and its vacation rental manager partners. The company’s largest competitor is HomeAway Software for Professionals.</p>
<p>To learn more about LiveRez.com, please call (800) 343-2891 or visit <a href="http://www.liverez.com/">LiveRez.com</a>. And, to receive timely updates from the company, follow LiveRez.com on <a href="https://www.facebook.com/LiveRezSoftware" target="_blank">Facebook</a> or Twitter (<a href="http://twitter.com/#!/LiveRez" target="_blank">@LiveRez</a>), or visit the company’s <a href="http://www.liverez.com/blog/" target="_blank">vacation rental software blog</a>. LiveRez.com is a proud Gold Sponsor of the <a href="http://www.vrma.com/?" target="_blank">Vacation Rental Manager’s Association</a> (VRMA).</p>
<p>&nbsp;</p>
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		<title>Come See Us at the 2012 VRMA Eastern Seminar</title>
		<link>http://www.liverez.com/blog/index.php/2012/04/come-see-us-at-the-2012-vrma-eastern-seminar/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=come-see-us-at-the-2012-vrma-eastern-seminar</link>
		<comments>http://www.liverez.com/blog/index.php/2012/04/come-see-us-at-the-2012-vrma-eastern-seminar/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 19:26:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[LiveRez News]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[atlantic city]]></category>
		<category><![CDATA[eastern]]></category>
		<category><![CDATA[Eastern VRMA]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[VRMA]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1850</guid>
		<description><![CDATA[Are you coming to the 2012 VRMA Eastern Seminar in Atlantic City, NJ?  We will be there and would love to have you come by and see us. Even if you’re not in the market for vacation rental software, we’d love to hear from you and learn more about your business. If you weren’t planning [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1856" class="wp-caption alignright" style="width: 410px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/04/VRMA_SanAntonio_CowboyHats.png"><img class="size-full wp-image-1856" title="VRMA_SanAntonio_CowboyHats" src="http://www.liverez.com/blog/wp-content/uploads/2012/04/VRMA_SanAntonio_CowboyHats.png" alt="" width="400" height="286" /></a><p class="wp-caption-text">Casey Riley and Josh Hurst at the 2010 VRMA National Conference in San Antonio.</p></div>
<p>Are you coming to the 2012 VRMA Eastern Seminar in Atlantic City, NJ?  We will be there and would love to have you come by and see us. Even if you’re not in the market for vacation rental software, we’d love to hear from you and learn more about your business.</p>
<p>If you weren’t planning on stopping by the LiveRez booth already, here are some reasons to come see us.</p>
<ul>
<li>We’ll be giving away three (that’s right three – 1, 2, 3) Kindle Fires, so make sure you stop by and register for the drawing.</li>
<li>Like free SWAG? We’ll be handing out free LiveRez gear at our booth.</li>
<li>Want to learn more about LiveRez? Our product experts will be on site answering your questions and giving managers a first-hand look at the system.</li>
<li>We have new features! Looked at LiveRez a few years ago and weren’t quite ready to pull the trigger? Come see all of our newest features, including our <a href="http://www.liverez.com/crm/" target="_blank">new CRM tool</a> – which could save you thousands by automating your e-mails to guests and owners.</li>
</ul>
<p><span id="more-1850"></span><br />
<strong>Conference Information</strong></p>
<p><span style="text-decoration: underline;">VRMA Eastern Seminar</span><br />
April 16-17<br />
Atlantic City, NJ<br />
Harrah's Resort<br />
<a href="http://www.vrma.com/?Eastern" target="_blank">Learn More!</a></p>
<p><strong>Save $100 on Registration</strong></p>
<p>Still need to register? If you’re not already a VRMA member (they always get the best rates), you can save $100 on your registration with the coupon code “LIVE”.</p>
<p><strong>Set Up an On-Site Demo</strong></p>
<p>Want to arrange a special time to see our software while you’re at the conference? Just contact us at <a href="mailto:sales@LiveRez.com">sales@LiveRez.com</a> or call (208) 639-6106. We’d be happy to catch up with you and show you the ins and outs of the LiveRez System.</p>
<p>Hope to See You There!</p>
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		<title>Too Busy for Social Media? Find Out How Programs Like HootSuite Can Help</title>
		<link>http://www.liverez.com/blog/index.php/2012/04/too-busy-for-social-media-use-hootsuite/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=too-busy-for-social-media-use-hootsuite</link>
		<comments>http://www.liverez.com/blog/index.php/2012/04/too-busy-for-social-media-use-hootsuite/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 17:12:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[vacation rental software]]></category>

		<guid isPermaLink="false">http://www.liverez.com/blog/?p=1839</guid>
		<description><![CDATA[Does it seem like you’re so busy running your vacation rental management company that you’ll never have time to focus on social media? You’ve probably heard of the importance of having a presence on social media, but you just don’t have time to make regular posts on all those social media channels. Well, there’s good [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1840" class="wp-caption alignright" style="width: 360px"><a href="http://www.liverez.com/blog/wp-content/uploads/2012/04/hootsuite_350px.jpg"><img class="size-full wp-image-1840" title="hootsuite_350px" src="http://www.liverez.com/blog/wp-content/uploads/2012/04/hootsuite_350px.jpg" alt="HootSuite" width="350" height="307" /></a><p class="wp-caption-text">HootSuite is a social media application that lets you schedule posts to all of your social media channels, among other things.</p></div>
<p>Does it seem like you’re so busy running your vacation rental management company that you’ll never have time to focus on social media? You’ve probably heard of the importance of having a presence on social media, but you just don’t have time to make regular posts on all those social media channels.</p>
<p>Well, there’s good news. Many people are saving tons of time on social media by using a free program called <a href="http://hootsuite.com/" target="_blank">HootSuite</a>. What’s cool about Hootsuite is that it lets you integrate all of your social media channels in one place and then schedule your posts in advance. Instead of logging into each service each time you want to post, you can now schedule all your social media posts in one spot for as far ahead as you’d like – whether it’s just for the day or even for a week or a month out.</p>
<p>Of course, social media is a conversation, so you’ll still want to monitor how people are interacting with you on your social media channels. That’s another good thing about HootSuite. You can view all of your channels right from the program. You just have to make sure to check it regularly.<span id="more-1839"></span></p>
<p>Another thing you’ll like (especially if you’re into web-based programs) is that you access HootSuite through a web browser, meaning you have access to it wherever you have access to the Internet (just like LiveRez’s vacation rental software).</p>
<p>HootSuite isn’t the only social media program that will do this. Just run a quick search on Google and you’re bound to find more.</p>
<p>Programs like HootSuite are just more examples of how embracing technology can save you time and money.</p>
<p>If you want to save time and money (and increase your bookings), you’ll also want to check out LiveRez’s vacation rental software. To learn more, visit <a href="http://www.liverez.com/" target="_blank">LiveRez.com</a> or call (800) 343-2891.</p>
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