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	<title> &#187; travel website</title>
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		<title>Now THAT is TARGETED Marketing &#8211; Travelocity pops my trip up on a Music Site</title>
		<link>http://www.liverez.com/blog/index.php/2009/now-that-is-targeted-marketing-travelocity-pops-my-trip-up-on-a-music-site/</link>
		<comments>http://www.liverez.com/blog/index.php/2009/now-that-is-targeted-marketing-travelocity-pops-my-trip-up-on-a-music-site/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 23:50:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Vacation Marketing]]></category>
		<category><![CDATA[online travel]]></category>
		<category><![CDATA[online vacation marketing]]></category>
		<category><![CDATA[travel website]]></category>

		<guid isPermaLink="false">http://blog.liverez.com/?p=188</guid>
		<description><![CDATA[Earlier this week I was researching some travel information on Travelocity for my trip to Charlotte, NC for the Eastern VRMA show at the end of this month.  I got some flight and hotel information for my budgeting plans.  I will make the actual reservation a bit closer to the travel date.
The next moring, while I [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this week I was researching some travel information on <a href="http://www.travelocity.com">Travelocity</a> for my trip to Charlotte, NC for the Eastern <a href="http://www.vrma.com">VRMA</a> show at the end of this month.  I got some flight and hotel information for my budgeting plans.  I will make the actual reservation a bit closer to the travel date.</p>
<p>The next moring, while I was spinning on my trainer in my garage and listening to music on <a href="http://www.songza.com">songza</a>&#8230;&#8230;SURPRISE!!!&#8230;&#8230;up pops a Travelocity ad about going from Boise to Charlotte. </p>
<div id="attachment_189" class="wp-caption aligncenter" style="width: 737px"><img class="size-full wp-image-189" title="songza_travel_ad" src="http://blog.liverez.com/wp-content/uploads/2009/03/songza_travel_ad.png" alt="Personalized Travel Ad Based on a Previous Search" width="727" height="455" /><p class="wp-caption-text">Personalized Travel Ad Based on a Previous Search</p></div>
<p><img class="size-thumbnail wp-image-190 alignright" title="songza_travel_ad_ad_only" src="http://blog.liverez.com/wp-content/uploads/2009/03/songza_travel_ad_ad_only-150x150.png" alt="Trip is Based on a Search I did a Day Earlier" width="150" height="150" />This is truly amazing marketing. </p>
<p>Targeted marketing from Travelocity on a completely different website, on a different day, and at a different time.</p>
<div class="mceTemp">
<dl id="attachment_190" class="wp-caption alignright" style="width: 160px;">
<dt class="wp-caption-dt"></dt>
<dd class="wp-caption-dd">Trip is Based on a Search I did a Day Earlier</dd>
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<p>This is amazing stuff and is setting the expectations of travelers as to how they will interact with their vacation provider.</p>
<p>Kudos to Travelocity.<br />
<a title="vacation rental software" href="http://www.LiveRez.com">LiveRez.com</a></p>
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		<title>The Potential Dark Side of SEO Tricks &#8211; Link Buying, Domain Buying</title>
		<link>http://www.liverez.com/blog/index.php/2009/the-potential-dark-side-of-seo-tricks-link-buying-domain-buying/</link>
		<comments>http://www.liverez.com/blog/index.php/2009/the-potential-dark-side-of-seo-tricks-link-buying-domain-buying/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 00:19:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Online Bookings]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[online reservations]]></category>
		<category><![CDATA[online travel]]></category>
		<category><![CDATA[online vacation booking]]></category>
		<category><![CDATA[online vacation rental software]]></category>
		<category><![CDATA[travel website]]></category>

		<guid isPermaLink="false">http://blog.liverez.com/?p=142</guid>
		<description><![CDATA[If you are like me, and most of the vacation rental managers I talk to on a daily basis, you are always looking for an edge to get visitors to your website.  In the spirit of getting an edge, I ran across a great educational post about walking the fine line of kosher SEO tactics.  Beware the risks.]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 110px"><a href="http://www.imediaconnection.com/content/search-seo-dirty-seo-tricks-you-should-avoid_21826.html"><img title="Rich Cherecwich, Associate Editor iMedia Connection" src="http://www.imediaconnection.com/peopleconnection/photos/10649.gif" alt="Now this guys looks like he knows his SEO facts." width="100" height="100" /></a><p class="wp-caption-text">Now this guys looks like he knows his SEO facts.</p></div>
<p>If you are like me, and most of the vacation home rental managers I talk to on a daily basis, you are always looking for an edge to get visitors to your website.  In the spirit of getting an edge, I ran across a great educational post about walking the fine line of kosher SEO tactics.  Beware the risks.</p>
<p><a title="Dirty SEO Tricks" href="http://www.imediaconnection.com/content/search-seo-dirty-seo-tricks-you-should-avoid_21826.html" target="_blank">Dirty SEO tricks you should avoid</a> by Rich Cherecwich</p>
<p><!--</p>
<div id="img-70">/images/content/hs_cherecwich_rich_70&#215;70.jpg</div>
<p>&#8211;></p>
<div class="img-100"><a href="http://blog.liverez.com/bios/bio.aspx?id=10649"></a></div>
<p><script></script></p>
<div class="byline"><script></script>The article discusses the details and potential downside of Link Buying and Domain Buying.  These downsides are quite significant and are something that anyone doing SEO should be well aware of. </div>
<div class="byline">Net &#8211; if you want something worthwhile, you should be prepared to invest the time and energy to build it.  Advice my dad has given me since I can remember.</div>
<div class="byline">Another very interesting part of the article talks about what to do once you have fallen out of good graces with Google.</div>
<p class="byline" style="line-height: 12pt;">Getting reinstated in the search rankings takes time, and the search giant has a four-step process for getting back on track:</p>
<ol>
<li>
<div class="byline" style="line-height: 12pt;">Determine what went wrong. In most cases, it&#8217;s a Google webmaster guideline that has been violated.</div>
</li>
<li>
<div class="byline" style="line-height: 12pt;">Solve the problem.In the case of doorway pages related to domain buying, get rid of them. With link buying, it&#8217;s a much harder and lengthier process. If you purchased links on a blog, you&#8217;ll have to contact those bloggers, and they in turn will have to remove the links to your website.</div>
</li>
<li>
<div class="byline" style="line-height: 12pt;">File a reconsideration request.Within Google&#8217;s webmaster tools, there are full instructions for a filing a reconsideration request. You&#8217;ll want to explain what happened, notify them that it&#8217;s fixed, and tell the search engine that you won&#8217;t use that deceptive trick again. A team from Google then reviews the request and checks your website to make sure any violations have been cleaned up.</div>
</li>
<li>
<div class="byline" style="line-height: 12pt;">Stay away from the tricks.&#8221;This is probably a given &#8212; don&#8217;t it again,&#8221; Lasnik says.</div>
</li>
</ol>
<p>Stay clean and say &#8216;No&#8217; to bad SEO practices.  My advice. </p>
<p>All the best.</p>
<p>Ralf<br />
<a href="http://www.LiveRez.com">www.LiveRez.com</a></p>
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