16Jan/090

Groups? Feared or Endeared by You?

A recent artilce in the Mercury News reinforced one of the advantages we have over hotels - we are a great value for groups.  That reinforces our targeted marketing, our value proposition, and is wonderful PR.

Read the article:  Big spring break group? Try renting a house!

"It was the perfect option. With a full kitchen, our meals weren't subject to the whim of the hotel restaurant, especially when it came to the demands of two toddlers who preferred boxed mac-and-cheese over fish tacos. Everyone had their own room and bathroom. No bunking up. No fighting over who got to shower first before the wedding.
And, with a full house, it turned out to be a cheaper and more flexible option than most hotels.
We could hang out with the wedding guests at Costa Azul's pool, or wander home and relax with homemade margaritas on our rooftop terrace overlooking the ocean. "

.....we know all the resons......Now I insert the challenges. 

1.  The only option for finding a vacation home that is mentioned in the article is www.vrbo.com  .  Unfortunate.  WE as a vacation management iondustry need to step on the gas to get the vacation home maangement company message out there.
2.  Groups are often feared by many of us.  They definiteky require more due diligence and care to ensure proper care for the property, limiting liabilities, and ensuring safety.

How do you ensure large groups are not the 'irresponsible party crowd'?  Here are some suggestions:

  • If it is an online booking, call them to confirm, welcome, and ask lots of questions.
  • The person booking my rental (who must stay at the cabin throughout the entire time) to be at least 25 years old.
  • Rental agreement  clearly states, that if any violations occur, the will be asked to leave immediately with no refund and no return of security deposit.
  • Agreement says no loud parties. (Be cautious if I there are colleges around.)
  • Don't hesitate to come right out and tell them that you don't rent to party groups or college crowds as the neighbors will complain.
  • Tell that you regukarky ‘patrrol’ all the rentals, so your tem will be driving by .
  • Ask what type of party the group is (married couples, family, students, hoodlums, ….).
  • Tell the that all guests must be registered to to get into you  community facilities .
  • Sample contract language:  4. NOISE: Because we respect our town, neighbors and the quiet enjoyment of their property, please do the same. This is a family home in a quiet residential area. This is not a "party house" and loud noise outside the house after 11 PM will not be tolerated and may result in your being evicted and losing your deposit and all monies paid."

If you have any great tricks, please share.

Happy MLK Weekend!

Ralf
www.LiveRez.com

5Jan/090

Merger created new US Travel Association. Why should you care?

As of January 1, the Travel Industry Association and Travel Business Roundtable have joined forces to officially become the U.S. Travel Association. Website is TIA.org.

Check out the 2 min video about the goals of the organization:  Roger Dow, President of US Travel Association

Why should we in the Vacation Home Rental industry care?
I find it very interesting to listen to the accomplishments and goals of these  associations, as well as search the TIA.org website for information.  It is healthy to expand our perspective to many aspects of the travel industry and look for opportunities to collaborate with others, take advantage of trends, and understand challenges of travelers.

I am excited to think about changing organizations within our vacation rental industry, such as VRMA and Discover Vacation Homes, and how these changes will continue to create a new and more visible place for vacation rentals in the overall travel industry.

All the best.

Ralf
www.LiveRez.com

16Apr/080

Spring VRMA East Show

Beginning of the month I attended the Eastern VRMA conference in Myrtle Beach.  The weather was encouraging to stay inside an attend sessions.  Below is a list of some of the topics discussed.

Opening Session on Industry Trends - the following were discussed:

1.     CRM (Customer Relationship Management) – Improved and more detailed tracking of guest information, reservations, experience; Contact guests prior to arrival; Know past guest preferences, information on guest and on owners; Use surveys
2.     Employee relations - Retention, staffing, empower employees
3.     Disaster Recovery – Be prepared, have a back-up system, information, and operations plan
4.     Owner relations - Annual party, newsletter
5.     Operations – Managing partying kids, Expedited evictions with local police
6.     Marketing - Website:  search, online booking, add info on how to make a booking, Email mktg
7.     Competition - We are in the hospitality industry, Competition is broad, Mgmt companies that run hotels/condos

In the Closing Session, the following topics came up as 'things that are keeping vacation rental managers up at night':
1.     Cancellation fees
2.     Real Estate Commission fees
3.     Increasing call volume & Increasing closing rates
4.     Picking up more properties
5.     Picking up more business in shoulder season
6.     Contracts with owners re. renewal of contracts and reservations already made
7.     Marketing campaign budget allocation
8.     Marketing to younger generation
9.     Promoting less successful properties in the portfolio
10.  Staffing housekeeping – preventing problems, most common complaints

Next week I will be attending the Florida VRMA conference in Orlando.

16Apr/080

Atlanta Vacation Home Expo

Last week I had the opportunity to attend the Atlanta Vacation Home Expo in Atlanta.  It was a great success to see the industry come together at a regional level and promote vacation rentals to the general public.  As an industry, the vacation rental market has a tremendous amount to gain in establishing itself as a more formal industry and as a major force in the hospitality industry.

Unfortunataley, the vacation rental is still a specialty type of vacation and not something that is considered along side of hotel chains and resorts.  This is a gap we can bridge with the newest vacation rental units, services, and amenities.  It is critical for us to present ourselves and our industry in a new light and to join forces to promote ourselves to the hospitality consumer.

 What I saw in Atlanta was exactly that.  A joining of forces to promote the vacation rental industry.  Kudos to Rick and Paul, the drivers behind the show, and to all those who cam from Florida, Georgia, South Carolina, and other parts of the country to participate.

27Feb/080

Good news coming for vacation home owners….from the IRS

On a bit more dry of a note than usual.  Some interesting news coming from the IRS.

Good news is just around the corner for owners of 2nd homes, vacation property and seasonal rental-units. The Internal Revenue Service will soon unveil a new safe-harbor rule for investors that own (or want to own) vacation properties. This new procedure will allow owners who primarily rent out their vacation homes, but occasionally use them for some personal use, a way to defer all their capital gains taxes by using a 1031 tax exchange.

Read all about it here:
http://www.prweb.com/releases/vacation_homes/1031_exchange/prweb718714.htm

Ok, on a more humorous parting shot from a recent vacation to the beach:
Lost something