Now, I am not thinking of the harried 2 night trip to Dallas, or the overnighter to Boston. I am talking about two very specific categories:
- The long-term business traveler
- The business meetings & awards
The long-term business traveler is the consultant, or the person assigned to work with a different division or on a remote project. These prospects can be all over the map, young & old, white collar & blue collar, high paid & low paid. Finding them requires some creativity and some info gathering about what companies and projects you have in your area. Is anyone bringing in lots of contractors, anyone starting up new business unity, anyone building a power plant (you would probably notice that one).
Business meetings, offsites, and award trips are being scrutenized like never before – by the government, the public,a nd the accountants. An opportunity to offer companies an alternative to the high-flash vacation resorts. The business meeting and awards will require you to do reasearch into companies as well. You can look at what companies have done events at local hotels in the past, and you can start a marketign campaing directed at the HR and Executive groups. Also think about going after the Marketing departments, maybe they want to give away some vacation time at one of your vacation homes as part of a promotion.
Hope this can help you get some more bookings.
Ralf
www.LiveRez.com
