The Importance of Meta Tags

Video Transcription

Hi, I'm Tyler Hurst, the director of sales and marketing here at, and I want to welcome you to this week's edition of Whiteboard Wednesday.

Now, on the 4th Wednesday of every month, we'll actually be pulling out a little snippet of information about Search Engine Optimization for your overall optimization of your website. And this week, I want to start by talking about meta tags, something that's incredibly crucial to how your page ranks, based upon the results that you find in search engines such as Google, Yahoo, and Bing.

Now, interestingly enough, there's really three main types of meta tags. There's your title tag, which is fundamentally found at the top of the browser, that explains what the page is about. There is your description tag, which is insanely important because it's actually what people are reading about you in the search results and what you're describing your page as. When you're competing for clips, it's kind of a marketing thing. And then also your keyword. Now, some search engines have depth coded keywords and some haven't, so pay attention to how valuable you want to make your keywords.

I think that there's actually some really good keys to why you want to pay attention to meta tags. Number one, it's just straight usability. And we know that Google has made it very clear that they'll rank you higher the more usable your page is. But what do you want your page to say, and then what do you want people reading about your page through the meta descriptions? And then obviously, secondly, Search Engine Optimization, putting the keywords that you want to your website to be found for in your meta keywords, description, and title tag, will help you ultimately rank higher.

So for instance, if you want to be found for something like Orlando vacation homes, then you probably want to put Orlando vacation homes in your title. But then your description also could be something like, "Come and check out our Orlando vacation homes. But interestingly enough, remember that in your description tag, you always want to make it have a call to action in it to invite them to come and do something.

Now, interestingly enough, I have some great tips about meta tags. Now, first of all, your title tag, you don't want to go too long because then Google sees it and it's kind of keyword stuff. So your title tag needs to roughly about 70 characters long, and once again, be descriptive about what you want to be found for in Search Engine Optimization search. And then second of all, your meta description, you don't want anything longer than around 160 characters that's describing what that page is about and what people can find you for. Once again, it ties back to the usability factor and the SEO factor.

Now, one of the interesting stats that kind of goes along with the meta description is this right here. 43.7% of the people who click on search engine results when they do a search is actually based upon the description that you're typing. So pay very close attention to what you're putting there.

Now, one of the great things to pay attention to is how you can continue to grow your business by paying attention to what your meta tags offer. I would invite you to take a review of your meta tags and make sure that every page has meta tags, with their title, their description on them.

One last tip, make sure not to duplicate your meta tags. Google will punish you for that by making sure that you have individual content on every single page.

That's this week's edition of Whiteboard Wednesday. We look forward to seeing you next week. Thanks, bye.