PART 6

Choosing a SEO Agency


If you don't have the time or resources to do your own SEO work but realize its importance, you can hire an agency to do the work. In this last section of the paper, we'll offer some guidelines for picking an SEO Agency.

For LiveRez partners, the first place to look would be LiveRez's own professional SEO/SEM service. This service is only available to LiveRez partners. Our team knows LiveRez inside and out, and has specific experience and results in vacation rental marketing and SEO. We can do some or all of your SEO work and even manage your search engine marketing efforts, such as Adwords. If you're interested in learning more about our SEO program, give our professional services team a ring at (800) 343-2891 Option 4 or email [email protected]. You can also reach out to our support team or any team member at LiveRez, and they can connect you with the right person.

If you're considering using an outside firm, make sure you do your due diligence. Despite Google's harsh penalties, there are still some SEO firms that will use risky tactics that may bring in short-term results but can hurt you long term or even get you a manual penalty from Google.

Make sure you ask the agency how they conduct their SEO work, including how they create back links for you. If they can't tell you or it seems shady, you should be skeptical. Ask them for references from current clients and see if they can provide you with case studies outlining their success.

The great thing about LiveRez's SEO service is that we have a vested interest in your success because of our pay-for-performance partnership model. We don't use risky tactics, because if we hurt your traffic and bookings, we take a hit too. And, we want to keep you around as a partner for many years to come.

Another thing to consider is cost. Many SEO agencies are expensive. Before you contract with them, make sure it's worth it. You'll want to make sure the extra traffic you're paying them to bring in is going to result in more bookings. A good SEO service will pay for itself over the long-term by adding to your bottom line.

At LiveRez, we try to price our SEO services below those of outside agencies, because you're already our partner and helping you succeed also helps us succeed.

Part 6: Review

  • Hiring an SEO firm is a good option if you don't have the time or resources
  • Having an understanding of SEO will help you better choose a service
  • LiveRez partners have exclusive access to LiveRez's own SEO/SEM service
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