Why You Need a Mobile Website

Video Transcription

Hi, I'm Tyler Hurst, the vice president of sales and marketing here at LiveRez.com and I want to welcome you to this week's edition of Whiteboard Wednesday. Now, today is a special Whiteboard Wednesday, we are going to talk about something that is incredibly important. Something that some are calling the biggest changes that Google's ad rhythm in the last five years; something that could drastically affect how your page ranks. If you don't have a mobile website, this Whiteboard Wednesday is especially for you, pay attention. Now today, let's talk about what it is and some are calling it mobilegeddon or the mobile apocalypse. Let's talk about why they're calling it that and why it's so important. Really, basically Google's indicated that they're going to change their search algorithm and they're going to use mobile friendliness as a signal to your page rank.

What does that actually mean? Well, Google's going to be changing their search algorithm based upon whether you're mobile friendly or not and how you're ranking on mobile search on mobile devices. Consider, if someone goes on a mobile device and does a search, how are you going to show up? Well, Google is going to start ranking you based on whether you're mobile friendly or not. The big question you have to ask is, am I mobile friendly? If you're not, you may have to find a way to get there before the key date of April 21 when they said that that algorithm change is going to take effect. Ultimately it pays attention to remember, that ultimately they are going to be ranking individual pages, not just a site overall. Now, what does this mean? Does mobile count, do I need mobile, how much mobile traffic do I have? Well first of all, you want to make sure you take the time to review your own Google analytics, and try to understand how much mobile traffic you have as a percentage of your overall traffic. If it's anything over 15, 20% you really, really need to start paying attention to this and try and come up with a mobile solution before April 21.

Ultimately let's talk about some mobile stats that really do make a difference of why not only because Google said so but why do I want to have a mobile site in the first place. Well, let's pay attention to this. We did some studies and found that if you have a mobile website and a mobile visitor on a mobile device comes to your website, you are 277% more likely to get a booking if you website, for a mobile user. Why? because it's easier. You're giving them the best path to conversion by attracting them with your mobile site. Two, about 50% and some say it's going up and it will continue to go up, about 50% of local searches, things that have to do with locations. You know, vacation rental in Destin, Florida, place to eat in Orlando, those types of searches, more than 50% of those searches are happening on mobile devices.

Once again, if you have a mobile friendly website, they will be able to be found by these mobile searchers. Then, once again, this is a really interesting stat, is that more mobile searches are happening and more mobile usage is happening on mobile devices than on desktops now. Whoa, think about it, I think about my lovely wife, she doesn't use a computer for a lot of things. If she searches for anything, it's always on a mobile phone which is really weird to me because I sit on a computer most of the day. Just think about all those users in the youth and the 18 to 25 millennials are using mobile devices for everything. You have to ask the question, am I mobile friendly?

Well, Google's given you a really powerful tool and we are going to put a link to it in the comments of this video. So just look down and you'll see the link and that is they have a tool called the Google mobile-friendly test. That would give you the ability to go in, put your website in and see if you're mobile friendly. All right, that's this week's edition of Whiteboard Wednesday, good luck as you start to prepare for mobilegeddon and if you're having questions on checking your analytics or whether you're mobile friendly, call me. I'm more than happy to help you, any one of you who watches this video. Call any time, I'd love to help you and just help you to understand whether you're mobile friendly and maybe what you can do to get ready. That's this week's edition and I look forward to talking to you next week.

Thanks everybody.