Who We Are

LiveRez Inc. is redefining the solutions available to professional vacation rental property managers. Our partnership approach aligns our success with the success of our customers, and allows property managers to take advantage of new technology and best-practices with a minimal upfront investment and risk.

We empower professional vacation rental management companies to efficiently reach new customers, manage properties, reservations, accounting, housekeeping, maintenance, owners, and other mission-critical aspects of their businesses.

Through our partnership, property managers increase bookings, profitability, and guest satisfaction. Our commitment is to make the most of this partnership with each of our customers.

Management Team

Tracy Lotz


Lotz entered the vacation home rental industry by creating 1st Choice Rental Properties 20 years ago. His vision was, and continues to be, to empower property managers with the best tools and technology to grow and optimize their business. LiveRez relies on the guidance and direction of Lotz’s deep experience in the vacation rental industry to provide the most complete solution built on the needs of vacation rental property managers.

Steve Trover

Chief Strategy Officer

Tina Upson

VP of Operations

Tyler Hurst

VP of Sales and Marketing

Rich Cook

VP of Finance

Sharon Clark

Partner Success Coach

Nikki Irvine

Partner Success Coach

Brittany Funk

Partner Success Coach

Our Mission

The future of the vacation rental industry is bright. Trends in society, economy, and technology are all providing new opportunities.

  • Possibilities for promotion, education, and reaching new customers are expanding
  • Global wealth expansion is providing a larger market for potential vacationers and available vacation properties
  • Increased emphasis on personal, local experience travel is attracting new travelers
  • Special Interest travel (slow travel, niche travel, and green travel) provide an increased opportunity for the utilization and popularity of vacation rentals

We see it as our mission to create partnerships with vacation rental property managers to allow them to take full advantage of these trends through our technology, marketing, and business processes. This partnership is based on a business model that aligns the success of our customers with the success of LiveRez.

Turn lookers into BOOKERS Watch Demo